B2C Performance Marketer | AI-Driven

Role Overview

This opportunity is offered on behalf of a partner company based in Ireland seeking a skilled B2C Performance Marketer with a focus on AI integration. The role centers on designing and executing scalable customer acquisition strategies within a dynamic, AI-driven digital environment. The successful candidate will lead paid marketing initiatives from conception through optimization, combining creativity, data analysis, and automation to significantly contribute to business growth.

Key Responsibilities

• Develop and manage comprehensive B2C paid acquisition campaigns including planning, launching, refining, and evaluating performance.
• Create and expand marketing funnels such as webinars, video sales letters, and educational content using AI-enhanced methodologies and automation tools.
• Design and improve high-conversion advertisements, messaging, and landing pages, especially across Meta advertising platforms.
• Implement AI-driven workflows to streamline creative development, campaign management, and experimental marketing tactics.
• Track vital metrics like customer acquisition cost, return on ad spend, conversion rates, and lifetime value to continually enhance campaign efficiency.
• Collaborate with sales, CRM, creative, and product teams to synchronize marketing efforts with overall business strategies.
• Perform continuous testing and experimentation to discover new growth avenues and boost marketing performance.

Candidate Requirements

• Demonstrable expertise in managing and growing B2C paid advertising campaigns with clear business outcomes.
• Strong knowledge of direct-response marketing tactics, webinar and VSL funnels, and information product marketing or comparable acquisition models.
• Proficiency with Meta Ads and other digital advertising tools.
• Experience utilizing AI marketing technologies, including automation and agent-based productivity platforms.
• Capability to independently plan, implement, and optimize marketing campaigns.
• Strong analytical mind skilled at interpreting marketing data to enhance results.
• Excellent communication, creativity, and problem-solving abilities paired with a proactive and accountable approach.
• Experience working effectively in remote, fast-paced, and cross-functional team settings.

Compensation and Benefits

• Competitive salary structure.
• Sharing in profits and equity ownership opportunities.
• Fully remote work setup with international team collaboration.
• Provision of necessary company hardware and tools.
• Paid time off and holidays.
• Chance to lead and scale impactful AI-driven marketing strategies.
• Significant autonomy with direct involvement in executive decisions.
• A cooperative, innovative, and growth-focused company culture.

Additional Information

This recruitment is conducted through an AI-assisted evaluation system to ensure swift and impartial candidate shortlisting based on the core requirements of the role, with final decision-making made by the hiring partner. Data privacy is respected under applicable laws, and AI tools are used in part to aid screening but do not replace human judgment.