Brand Manager - Hendrick's

About the Company and Role

William Grant & Sons invites applications for the Brand Manager position based in New York City. Hendrick's Gin, recognized for pioneering the super-premium Gin category and its distinct connection to craft cocktail culture, seeks a dynamic Brand Manager. This role offers profound experience in general management and go-to-market strategies within a global brand framework, aimed at driving the brand's ongoing rapid growth.

Key Responsibilities

The Brand Manager will be pivotal in shaping and implementing the brand strategy to expand Hendrick's market presence. Responsibilities include leading or supporting creative campaign development, public relations, influencer and experiential marketing efforts, shopper and eCommerce initiatives, media planning, and social media activities. Furthermore, the Brand Manager will assess campaign performance, evaluate marketing strategies, and identify new market opportunities.

Ideal Candidate Profile

The preferred candidate will have 2 to 3 years of brand management experience with top-tier consumer packaged goods or alcoholic beverage companies, ideally both sectors. Proven ability in managing projects end-to-end—from strategic conception to execution and performance review—is necessary. Experience in collaborating with multifunctional teams, managing agency partnerships, and liaising with global and commercial stakeholders is essential. An in-depth understanding of contemporary culture and social media trends is highly desirable.

Compensation and Benefits

• Competitive salary range between $107,000 and $130,000 annually.
• Access to a comprehensive bonus plan.
• Generous vacation allowance.
• Extensive private healthcare coverage inclusive of medical, dental, and vision.
• Participation in a 401(k) plan with company matching contributions up to 5%, plus additional discretionary contributions.
• Employee Assistance Program offering support for medical, financial, legal, and family matters.
• Life and accidental death and dismemberment insurance valued at three times the basic annual salary.
• Product allowance enabling enjoyment of company brand portfolio with family and friends.
• Annual funding opportunities for charitable activities involving employee volunteering or donations.
• Access to learning and development resources for personal and professional growth.