Creative Growth Lead

About Ello

Ello is a mission-driven public benefit corporation dedicated to maximizing every child's potential around the globe. Headquartered in San Francisco with a second office in Nairobi, Ello's team includes experts in AI, child development, and education from prestigious institutions and tech companies. Supported by world-class investors and recognized by major publications, Ello is pioneering the first AI teacher to democratize education worldwide.

Role Overview

As Creative Growth Lead, you will have significant ownership to originate ideas, develop them into tangible outcomes, and test them live with customers. This dynamic role fuses high-velocity, creative production with strategic judgement. You will shape video and social content uniquely associated with Ello, experiment with innovative outreach channels, and refine messaging based on real user feedback. Operating within a lean team, your entrepreneurial flair in driving end-to-end projects is vital.

Responsibilities

• Generate and identify promising creative initiatives targeting parents seeking optimal educational outcomes for their children, exercising strong judgment on what to pursue.
• Manage creative projects from concept through production and distribution across paid and organic social, evaluating performance to decide scaling strategies.
• Produce large volumes of content for testing, leveraging AI tools to boost output speed and experimentation.
• Lead substantial creative campaigns, including guerrilla marketing or public representation initiatives, either from your own concepts or assigned goals, ensuring delivery to market.
• Maintain a consistent creative operating rhythm involving internal and external teams, including agencies and specialist freelancers, to scale creative volume effectively.
• Translate successful creative into sharper brand positioning, feeding insights from campaigns back into messaging strategies.
• Collaborate closely with product and AI teams to ensure new features are communicated as compelling narratives that resonate with parents.

Candidate Requirements

• 4 to 7 years of full-time experience in marketing, creative agencies, entrepreneurial ventures, or related fields demonstrating clear growth trajectory.
• Proven track record of transforming ideas into delivered outcomes, ideally leading projects from start to shipping.
• Strong aptitude for short-form social media content, with capabilities to analyze why specific hooks or ads succeed or fail.
• Clear and structured communication skills, able to present frameworks and sound approaches to challenges.
• Experience managing and briefing external creative partners such as freelancers and agencies.
• Proficient and regular use of AI tools in creative or research workflows, with specific examples illustrating workflow improvements.

Preferred Qualifications

• Hands-on skills in writing, light graphic design, or video editing.
• Experience orchestrating production cycles, including sprint planning or agency coordination.
• Familiarity with audiences related to consumer products, parenting, or education sectors.
• Ability to critically assess and refine messaging or positioning beyond basic execution.

Personal Attributes

• Empathy towards users, particularly parents, reflected in creative decision making.
• Innovative thinking that pushes brand boundaries with novel insights.
• Effective organizational skills to ensure smooth workflow and team collaboration.
• Confidence to advocate for ideas and openness to adapting based on new data.
• Exceptional performance relative to career stage, showing rapid professional growth.

Why Join Ello?

• Lead bold creative initiatives from the outset, with significant autonomy and career advancement opportunities.
• Engage with all facets of a modern growth engine—from social media ads to product-led growth—during a critical expansion phase.
• Receive direct mentorship from experienced leadership who have built and scaled consumer brands.
• Contribute meaningfully to an AI-powered educational product loved by parents and poised to impact children's learning worldwide.

Compensation and Diversity

The salary range for this position is $135,000 to $170,000 annually. Ello is committed to fostering a diverse, equitable, and inclusive workplace and welcomes applicants of all backgrounds. The company provides accommodations throughout the interview process upon request.