Digital Designer

About American Golf

American Golf is more than just the UK’s top golf retailer; it’s a community united by a shared passion for golf. The company strives to offer every golfer what they need while fostering a supportive, valued, and empowering workplace environment.

Role Overview

We seek a creative and driven Digital Designer to join our expanding creative team. This role involves executing the American Golf brand vision across digital channels by crafting engaging, high-quality creative content that enhances customer experience and strengthens commercial success. You will collaborate closely with the Design Lead and key business stakeholders to produce campaign visuals, promotional materials, and brand-centered designs for web, email, social media, and app platforms. Your work will ensure that our digital presence remains visually appealing, commercially viable, and consistently aligned with brand standards.

Core Values

• Passion: Fostering an environment conducive to creativity, innovation, and exceptional customer experience.
• Respect: Building strong, collaborative inter-team relationships.
• Integrity: Demonstrating honesty, transparency, and accountability in all actions.
• Drive: Continuously enhancing performance and aiming for excellence.
• Expertise: Utilizing knowledge, insight, and best practices in all creative work.

Key Responsibilities

• Create engaging digital assets for web, email, social media, and app channels.
• Design promotional banners, campaign graphics, branded digital content, and advertisements.
• Manage the creative process from initial concept to final delivery, ensuring timely completion and high quality.
• Contribute to the development and consistency of the American Golf digital design style and brand identity.
• Update homepage content, campaign landing pages, and promotional materials to support marketing and trading initiatives.
• Introduce innovative ideas and stay informed of emerging design trends and technological tools.
• Produce motion graphics and animations as needed, delivering polished and export-ready content.
• Collaborate with the Design Lead and cross-functional teams including eCommerce and Marketing to understand requirements and provide creative solutions.
• Participate in team meetings, creative reviews, and workload planning.
• Maintain organized asset management, version control, and filing systems.
• Support wider design initiatives involving campaigns, projects, and seasonal marketing activities.
• Ensure all creative output aligns with brand guidelines and commercial goals.

Candidate Profile

• Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Strong artistic sensibility with the ability to create polished digital assets.
• Experienced in developing digital content such as banners, campaign materials, social media graphics, emails, and digital ads.
• Excellent grasp of layout, typography, messaging hierarchy, and visual communication.
• Skillful in producing motion graphics or animated content.
• Detail-oriented with a commitment to high creative standards.
• Effective communicator and team player with collaborative working style.
• Organized and methodical in asset management, project execution, and administrative tasks.
• Passionate about creative design with a desire to grow skillset continuously.
• Minimum one year of design experience, preferably in a fast-moving commercial setting.

Desirable Qualifications

• Experience or keen interest in AI-assisted design tools and processes.
• Understanding of UX and UI design basics.
• Fundamental knowledge of HTML and CSS.
• Interest in digital marketing, brand development, and campaign concepts.
• Familiarity with platforms such as Amplience, Commercetools, or Frontastic.

Why Work With Us

Joining American Golf means being part of a workplace that balances valuing its people and driving performance. This role presents an exciting opportunity within a freshly restructured creative team to contribute to a leading market brand and expand your expertise in a vibrant eCommerce setting. If you have a passion for digital design and compelling storytelling that motivates and engages customers, we welcome your application.