DTC Operations Lead

About Decolure and Role Overview

Decolure specializes in transforming houses into homes that perfectly reflect buyers’ tastes and families’ unique needs through redesign. The company is seeking a dedicated DTC Operations Lead to completely own the execution speed and revenue growth of its Shopify direct-to-consumer channel. This role is essential in turning strategy into consistent, impactful output through effective leadership of a data-driven team working remotely.

Key Responsibilities

• Lead daily standups (15 minutes max) with growth marketers, implementation specialists, and content creators focusing on delivery status and blockers.
• Maintain and manage ClickUp to ensure every task is assigned with clear ownership, deadlines, and acceptance criteria, tracking completed tasks thoroughly.
• Plan and review weekly sprints based on a backlog of existing specifications and new priorities to ensure timely shipment of work.
• Remove any obstacles promptly that may prevent team members from proceeding, ensuring smooth execution.
• Manage top-line DTC key performance indicators such as revenue, conversion rates, CAC, average order value, email list growth, repeat purchase rate, and contribution margin.
• Conduct regular sprint, performance, and quarterly P&L reviews to evaluate progress and make strategic adjustments.
• Determine and prioritize weekly, monthly, and quarterly team objectives, aligned with CEO priorities and overall company goals.
• Approve or reject creative and A/B testing initiatives based on data insights and strategic relevance.
• Cross-functionally coordinate responses to external promotional activities and evaluate new channel initiatives.
• Engage in hands-on data analysis by closely monitoring dashboards, user session recordings, and AI recommendations to ensure accuracy and improve team outputs.

Qualifications

• Over 4 years of experience leading direct-to-consumer e-commerce operations for brands generating $500K to $10M annually, particularly using Shopify or BigCommerce platforms.
• Proven skills managing cross-functional teams remotely across multiple time zones.
• Expertise in project management tools such as ClickUp, Asana, Notion, Linear, or Monday, with extensive backlog management experience.
• Strong data literacy to interpret tools including GA4, Shopify Analytics, Meta Ads Manager, Klaviyo, and Search Console.
• Fluent English communication skills, both written and verbal, capable of leading and coordinating teams and CEO interactions.
• Preferred but not required: experience with DTC alongside Amazon marketplaces, AI tools integration in workflows, Shopify Plus admin knowledge, and familiarity with Klaviyo, Microsoft Clarity, Judge.me, or Gorgias.
• Additional advantageous experience includes previous roles as growth marketers or CRO specialists, working in smaller companies with fast-paced execution, and some familiarity with Shopify theme editing or Liquid coding.

Success Metrics for the First 90 Days

• Establishing daily coordination rhythms and grooming project management tools for clear task ownership and deadlines.
• Execution of initial specs to production, enhancing DTC readiness and key performance metrics.
• Scaling revenue and return on ad spend (ROAS), improving conversion rates, email growth, and reducing CAC progressively.
• Building a self-sustaining sprint cadence and delivering strategic plans for medium-term growth.

Work Environment and Benefits

• Remote role accepting candidates from Argentina, Brazil, Canada, Chile, Czech Republic, Hungary, Mexico, Poland, Portugal, Romania, and Spain.
• Competitive monthly compensation ranging from USD 4,000 to 9,000 based on experience.
• Access to advanced AI-powered analytics, dashboards, automation, and a highly documented back-end infrastructure.
• Direct communication and escalation channel to the CEO without bureaucratic delays.
• Opportunity for growth as the company prioritizes DTC expansion with a clear pathway to a leadership role.
• Employee discounts on Decolure products.

Important Considerations

• This position is management-focused involving 70% execution, 20% strategy, and 10% analysis; individuals seeking purely strategic or individual contributor roles should not apply.
• Candidates with primarily Amazon or marketplace operations experience, or those uncomfortable delegating to or working with AI-driven workflows, are not suitable.
• The role demands autonomy, proactive prioritization, and a willingness to work in a fast-paced, scrappy environment managing small teams.

Additional Information

Hiring will be led by Erik Fisher and the role is central to Decolure's DTC growth strategy over the next 1-2 years.