General Manager, Viber Pay

About Rakuten Viber and Viber Pay

Rakuten Viber ranks among the most downloaded apps globally, offering a unique opportunity to impact hundreds of millions of users through a super-app experience. Viber aims to enrich lives by facilitating meaningful connections—from personal relationships to business interactions and pursuing passions.

Viber Pay is an embedded payments solution within the Viber app that allows users to send money, pay, and conduct transactions seamlessly without leaving the platform. It leverages Viber's vast user base to build a robust digital payments ecosystem in markets with rapid growth.

Role Overview and Success Criteria

The General Manager will lead Viber Pay’s business and product strategy, owning the entire profit and loss responsibility while managing cross-functional teams across product, R&D, marketing, data, and business development. This role requires a dynamic builder and leader with prior success in creating consumer payment habits and the capability to inspire a high-performance culture.

• Significantly increase monthly active users and total payment volume relative to goals.
• Develop and scale a high-performing product team.
• Achieve regulatory compliance and fulfill market entry requirements.
• Position Viber Pay as a key growth driver in Viber's product portfolio.
• Establish clear accountability and drive strong execution across teams.

Core Responsibilities

• Lead the Viber Pay P&L including revenue management, cost control, and business metrics.
• Define and execute growth strategies encompassing user acquisition, product development, and geographic expansion.
• Build and guide the Viber Pay organization, cultivating performance excellence and a strong culture.
• Oversee product and marketing directions to increase payment adoption among Viber users.
• Implement acquisition and activation tactics converting platform users into active payers.
• Manage market launches, addressing regulatory and operational readiness.
• Partner with shared services teams such as design, DevOps, architecture, legal, and finance to meet business objectives.
• Serve as an executive leadership team member reporting directly to the CEO.
• Maintain and develop external relationships with regulators and compliance entities.

Candidate Requirements

• Over 10 years in senior leadership roles within neo-banks, B2C consumer banking apps, or standalone fintech products.
• Complete accountability for business outcomes via full P&L ownership.
• Proven success leading cross-functional teams across product, engineering, and marketing.
• Experience building and nurturing high-performing, motivated teams.
• Strong instincts for consumer growth and proven ability to foster B2C payment adoption.
• Data-driven mindset with expertise in defining key metrics, analyzing funnels and retention, and prioritizing actions accordingly.
• Residency in London is mandatory.

Preferred Qualifications

• Experience within regulated payment frameworks such as Payment Institutions (PI), Electronic Money Institutions (EMI), or Payment Service Providers (PSP).
• Background in multi-market or international business expansion.
• Previous leadership of a business unit in a larger technology company.
• Familiarity with messaging platforms or super-app ecosystems is advantageous.