Manager Performance Marketing

About the Role

At PUMA, we value SPEED & SPIRIT, defined by being driven in our performance, vibrant in our sporting heritage, united in team spirit, and authentic in showcasing individual talent. We welcome applicants of all genders to join us in an inclusive environment.

We are seeking a passionate and intelligent individual to join our demand generation team as a Manager of Performance Marketing based in Bengaluru. This role involves managing relationships with internal and external partners, driving performance marketing initiatives, and enhancing brand visibility on major e-commerce platforms.

Key Responsibilities

• Manage and optimize an annual performance marketing budget ranging between ₹20 to ₹30 crore.
• Accelerate revenue growth while achieving targets for Return on Ad Spend (ROAS) and profitability.
• Design, implement, and refine impactful paid marketing campaigns.
• Analyze marketing performance data to extract insights and identify opportunities for expansion.
• Collaborate closely with Business, Brand, Merchandising, and Analytics teams to align marketing strategies.
• Lead ongoing experimentation efforts to boost marketing effectiveness and efficiency.

Success Metrics

• Achievement of revenue and ROAS goals.
• Efficient utilization of the marketing budget.
• Successful execution and continual optimization of campaigns.
• Improvement in visibility of new seasons and product launches.

Stakeholder Engagement

• Internal: Online Performance, Brand Marketing, Business Teams, Merchandising.
• External: E-Commerce platforms and Agency Partners.

Qualifications and Skills

• 3 to 5 years of experience in performance or growth marketing roles.
• Proven track record managing paid media campaigns with responsibility for business results.
• Prior experience in e-commerce or consumer-focused businesses is advantageous.
• Strong analytical skills with the capability to solve business challenges through data.
• Commercial awareness, including understanding of key business metrics and marketing investment management.
• Excellent execution skills, including advanced proficiency in Excel, meticulous attention to detail, and ability to juggle multiple stakeholders in a fast-moving environment.

Additional Information

PUMA champions equal opportunity employment regardless of race, color, religion, gender, sexual orientation, age, or disability. We uphold a zero-tolerance approach to harassment and discrimination. Our hiring process is transparent and fair, involving real people rather than automated decisions, although AI may assist with organizational tasks like scheduling interviews. We strive to cultivate an environment where everyone is welcomed, celebrated, and empowered to contribute their authentic selves.

About PUMA: PUMA is a global leader in sports footwear, apparel, and accessories inspiring athletes and everyday active individuals. With operations in over 120 countries and a workforce of approximately 22,000 employees, the PUMA Group owns PUMA, Cobra Golf, and stichd brands.