Market Development Spirits Specialist

About the Company

Inspira is a distinctive brand relationship agency dedicated to creating lasting, meaningful connections between brands and their consumers. We emphasize long-term brand loyalty by building engaged communities rather than just driving sales, helping brands develop personable and impactful relationships.

Role Overview

We are seeking a Market Development Specialist based in Boston, MA, to represent our spirits portfolio in the assigned territory. The role involves bringing the portfolio strategy to fruition by expanding product distribution, increasing portfolio visibility, nurturing influential trade relationships, and identifying sustainable growth opportunities.

Main Responsibilities

• Grow distribution of priority spirit brands within target markets.
• Identify and secure new product placements in key accounts to enhance market presence.
• Boost menu listings, promotional features, back-bar visibility, and penetration in accounts.
• Collaborate with distributor partners to guide account decisions and accelerate growth.
• Leverage sales data, market intelligence, and local insights to prioritize activities for maximum impact.
• Create tailored account recommendations and plans to drive performance improvements.
• Implement core portfolio priorities, including spotlighted brands, seasonal campaigns, and market-specific opportunities.
• Manage a portfolio of priority on-premise accounts, fostering relationships with operators, bartenders, beverage directors, retail buyers, and distributor teams.
• Build a trusted network of key accounts to sustain long-term market impact.
• Deliver educational sessions and training to trade and distributor partners to build product advocacy.
• Organize and support local programming, events, and activations aligned with commercial objectives.
• Analyze sales trends, distribution, and competitive activity to uncover growth opportunities and market gaps.
• Maintain reporting accuracy and monitor performance metrics for continual improvement.
• Participate in periodic market-focused initiatives and support distributor mandates, with travel requirements under 25%.
• Physically, the role requires lifting and moving items weighing between 15 to 50 pounds and performing tasks involving standing, walking, bending, reaching, and repetitive motions as necessary.

Qualifications

• Bachelor's degree preferred.
• 3 to 4 years of experience in beverage alcohol, hospitality, field sales, distributor roles, or related commercial positions.
• Solid understanding of the three-tier alcohol distribution system and industry landscape.
• Existing relationships within the local trade community are advantageous.
• Proven skills in selling, influencing, and relationship management.
• Strong analytical capabilities with the ability to apply data-driven decision making.
• Excellent communication skills, including verbal, written, and presentation proficiencies.
• Self-motivated with an entrepreneurial approach and capacity to work independently.
• Flexibility to work outside typical hours, including evenings and weekends when necessary.
• Must reside within the Boston market area and have a valid driver's license.
• Ability to handle administrative tasks compliantly and accurately according to agency standards.

Additional Information

Inspira partners with Alex’s Lemonade Stand Foundation by contributing a portion of profits towards pediatric cancer research. The salary range for this role is $70,000 to $80,000 per year, with exact pay determined by factors such as experience, qualifications, length of service, geographic area, and brand program involvement.

This position is bonus-eligible and includes full benefits like medical, dental, vision insurance, 401(k) with company match, paid time off, and additional perks.

Inspira is an Equal Opportunity Employer committed to diversity and inclusion. Reasonable accommodations are available during application and employment processes upon request.