Marketing Executive

About NSI

NSI specialises in supporting business Boards by providing comprehensive services for their organisations and members. Their model allows Membership Organisations to benefit from significant cost-saving efficiencies by offering access to expert resources in Finance, Compliance, IT, Marketing, and Membership Servicing & Development—ideal for organisations unable to maintain full-time staff in these areas. Notable clients include the British Irish Chamber of Commerce and the Family Business Network.

Role Purpose

The Marketing Executive will spearhead NSI Group's marketing activities, promoting its value to current and prospective members and key stakeholders across the UK and Ireland. This pivotal role involves driving member engagement, expanding the membership base, and strengthening brand recognition through well-crafted marketing strategies, digital promotions, and event marketing.

Key Responsibilities

• Design and execute a holistic marketing strategy to enhance membership acquisition, retention, and engagement with a focus on Membership Proposals and Sponsorship offers.
• Lead digital marketing efforts across multiple platforms such as websites, LinkedIn, X, Instagram, newsletters, and email campaigns; manage content creation and site updates.
• Collaborate with the events team to promote a variety of events—seminars, webinars, conferences, networking functions—utilising both online and offline channels and manage RSVP tracking and communications.
• Ensure all marketing content complies with brand standards of NSI's associated organisations (e.g., FBN, BICC), overseeing production of collateral, newsletters, and member communications.
• Work alongside the membership team to develop and promote member engagement programs that foster networking and professional development.
• Track and analyse marketing campaign performance using analytics, adjusting tactics to maximise impact.
• Provide logistical assistance for a broad range of events in coordination with the marketing manager role.

Qualifications and Experience

• A higher education degree or equivalent relevant experience is required.
• Strong organizational abilities with a demonstrated capacity to manage priorities and meet deadlines.
• Attention to detail and excellent communication skills, both verbal and written.
• Proficiency in social media platforms and management tools including X, LinkedIn, and scheduling software.
• Experience with content creation software such as Canva or Adobe Creative Suite.
• Competent in Microsoft Office applications, including Word, Excel, and Outlook.
• Capable of working flexibly in a fast-moving environment.
• Knowledge of WordPress website management is advantageous.
• Familiarity with Customer Relationship Management (CRM) systems is beneficial.
• Ability to collaborate effectively with a diverse group of internal and external stakeholders including business leaders and government officials.

Compensation

The salary is negotiable and will be determined based on the candidate's experience.