Marketing Specialist

Position Overview

Our client is a reputable Australian wholesaler that specializes in B2B imports and exports, providing premium wellness, health, and lifestyle products. They focus on reliable bulk distribution to Australian and international businesses across major markets globally. Currently, they are searching for a skilled Marketing Specialist to join their team based in Archerfield, Queensland.

Key Responsibilities

• Conduct thorough market research related to wellness, health, and lifestyle sectors to understand customer needs, competitor movements, and purchasing trends, identifying growth opportunities for new and existing products.
• Analyze various datasets including sales, customer insights, product performance, and campaign effectiveness to guide strategic marketing decisions.
• Create and execute marketing strategies tailored to products supplied to pharmacies, retailers, hospitals, wellness practitioners, and other authorized business customers.
• Provide expert advice on pricing strategies and product assortments, evaluating their impact on sales outcomes and profitability.
• Segment target customers accurately and craft precise product positioning, value propositions, and marketing messages suited for each segment.
• Plan and manage product launches, portfolio initiatives, and B2B campaigns across digital, email, trade, and industry channels.
• Draft campaign briefs and oversee the development of product guidelines, presentations, email communications, and digital content.
• Collaborate with sales, procurement, and supply chain professionals to synchronize marketing efforts with product availability, customer demand, and commercial goals.
• Manage relationships with external vendors, agencies, and suppliers to facilitate marketing production and campaign roll-outs.
• Oversee website and email content, ensuring trade-specific materials are accessible only to designated business and wholesale audiences when necessary.
• Generate, schedule, and publish content for the company website and social media platforms, while suggesting improvements to SEO and digital marketing performance.
• Track and assess campaign results using key indicators such as engagement, inquiries, customer acquisition, product uptake, and ROI.
• Compile reports and present insights to management about market potential, campaign effectiveness, portfolio growth, and future marketing investments.

Qualifications and Experience

• Bachelor's degree in Business or Marketing.
• Minimum of five years' experience in marketing within the B2B sector.
• At least five years of expertise in brand management and commercial marketing activities.
• Proven experience of five years in both digital and traditional marketing strategies.
• Extensive knowledge of social and digital marketing platforms.
• Proficiency for five years in Adobe Creative Suite, Google Analytics, Facebook Ads Manager, and Google Ads.
• Demonstrated five years' experience in SEO techniques for content optimization.
• Experience in UX/UI digital marketing calibration spanning at least five years.
• Strong analytical capabilities for reporting, forecasting, and monitoring marketing performance.
• Ability to work effectively both independently and collaboratively to meet marketing goals.
• Excellent organizational skills, meticulous attention to detail, and capacity to manage concurrent projects.
• Outstanding verbal and written communication skills.