Retail Manager

Position Summary

This role focuses on accelerating sell-out performance by shaping and delivering commercial plans, improving brand execution, managing important accounts, and keeping sales, marketing, supply chain, and finance closely aligned. The objective is to strengthen market presence, support steady revenue growth, and maintain high operational standards across all commercial workstreams.

Core Responsibilities

• Set annual sell-out targets and oversee achievement against them.
• Roll out market brand and trade marketing activations, including launches, visibility initiatives, and planograms.
• Monitor ranking and market share goals versus actual performance.
• Analyse market movement, competitor actions, and consumer behaviour to uncover growth opportunities.
• Manage SISO activities and contribute to forecasting cycles.
• Increase topline performance through effective door management and channel expansion.
• Review sell-out results regularly to confirm KPI delivery across all channels.
• Guide the sell-out team, including SS and BC, on KPIs, work planning, and performance follow-up.
• Improve BC productivity and ensure targets are executed efficiently.
• Coach, mentor, and give ongoing performance feedback to support team growth.
• Run team check-ins and conduct performance reviews at regular intervals.
• Prepare and present sales updates, suggested orders, and door stock positions.
• Handle commission submissions for SS and BC.
• Build and maintain durable relationships with key accounts.
• Execute joint business planning with strategic customers.
• Address escalations, operational concerns, and service-related issues.
• Track commercial KPIs such as sales, ranking, market share, and stock health.
• Deliver monthly business reviews with practical recommendations for management.
• Put corrective actions in place in areas that are lagging behind.
• Work with supply chain teams to improve demand planning and stock availability.
• Watch SOH, returns, and slow-moving inventory to reduce financial exposure.
• Ensure launch orders, replenishment, and assortment execution happen on time.

Key Competencies

• Strategic thinking
• Commercial judgement
• Leadership and team management
• Negotiation and influencing ability
• Strong analytical and problem-solving skills
• Customer focus
• High execution quality and operational discipline

Equal Opportunity Statement

All eligible candidates will be considered for employment without discrimination based on race, color, religion, trade-union membership, political or philosophical beliefs, sex, sexual orientation, gender identity, national origin, health, or disability. Applications are not evaluated on these grounds. In some cases, information may be requested only where needed to meet local legal requirements.