Social Media Manager

About the Role

Join Circadia Europe GmbH as a Social Media Manager in Wiesbaden, where you'll drive the strategic and operational growth of our social media channels. You'll craft engaging content, implement impactful campaigns, and elevate Circadia's national and international presence. Collaboration with the marketing, sales, and education teams is a key part of your role.

Key Responsibilities

• Develop and manage social media profiles across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Create and execute a cross-channel social media strategy.
• Plan and maintain a well-structured editorial and content calendar.
• Produce tailored content such as posts, reels, stories, videos, and campaigns aimed at targeted audiences.
• Independently produce and edit photo and video content.
• Write creative and sales-focused copy in German and English.
• Design content formats for new products, treatment concepts, events, education, and B2B partners.
• Build and actively engage the brand's social media community.
• Plan, manage, and optimize paid social campaigns using Meta Ads Manager.
• Support lead generation and transfer qualified contacts to sales.
• Collaborate with influencers, beauty institutes, dermatologists, clinics, trainers, and other partners.
• Cover trade fairs, events, trainings, and product launches with social media content.
• Analyze key performance indicators and regularly report on reach, engagement, lead generation, and campaign effectiveness.
• Monitor trends in social media, beauty, and content.
• Utilize modern AI tools like Claude for idea generation, content production, analysis, and process improvement.

Candidate Profile

• Degree or equivalent qualification in marketing, communications, media, social media, or a related field.
• Several years of professional experience in social media management.
• Proven success in developing and executing effective social media campaigns.
• Strong brand sense, aesthetic judgment, visual communication, and audience-focused messaging skills.
• Proficient with Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Experienced in planning and optimizing paid campaigns via Meta Ads.
• Skilled in creating and editing photo and video content using tools like Canva, Adobe Creative Cloud, or CapCut.
• Comfortable using AI-powered applications and open to integrating new tools into daily workflows.
• Excellent written and spoken German and good command of English.
• Organized, self-motivated, and results-driven work approach.
• Creative, proactive, with a strong focus on performance and measurable outcomes.
• Interest in professional skincare, beauty, cosmetics, or aesthetics is a plus.
• Willingness to attend selected trade shows, productions, and events onsite.

What We Value

We are not looking for someone who only publishes posts or manages existing content. Your role is to actively evolve our social media channels, innovate new formats, and significantly contribute to our reach, lead generation, and revenue growth. Please provide samples of your previous social media work, accounts managed, or successful campaigns with your application.

Benefits

• A key role with significant creative freedom.
• Opportunity to shape the social media presence of an internationally expanding beauty brand.
• Engaging topics from professional skincare, aesthetics, science, and education.
• Encouragement to introduce new ideas, content formats, and creative campaigns.
• Close collaboration with marketing, sales, education, and management teams.
• Flat hierarchies and quick decision-making processes.
• International, motivated team and modern working environment.
• Personal and professional development opportunities.
• Attractive employee discounts on our professional skincare products.

About Circadia Europe GmbH

Circadia Europe GmbH represents the European division of Circadia by D. Pugliese, an innovative US brand delivering professional, scientifically validated skincare. We collaborate with beauty institutes, dermatologists, clinics, and spas throughout Europe, supporting our partners with high-quality products, effective treatment concepts, and comprehensive education. Our mission is to establish Circadia as the leading US professional skincare brand across Europe.