Social Media Manager

About Godrej Enterprises Group

Established in 1897, Godrej Enterprises Group, which encompasses Godrej & Boyce and its affiliates, has played a significant role in India's economic development and self-reliance through advanced engineering, innovative design, and sustainable manufacturing. The group has pioneered innovations, including the world's first patented springless lock and has propelled growth in sectors such as Aerospace, Energy, and Security.

Location and Experience

The position is based in Vikhroli, Mumbai. Candidates should possess a minimum of 8 years of relevant industry experience. Educational qualifications include a graduation in any discipline, MBA or PGDM in Marketing, or certification/diploma in Digital Marketing.

Key Responsibilities

• Managing social media for the corporate brand in coordination with an agency, creating content strategies aligned with brand positioning.
• Executing diverse campaigns that enhance social media growth and engagement, monitoring their progress, and delivering regular reports.
• Overseeing social media calendars and implementing content plans across platforms, mainly LinkedIn and Instagram, focusing on platform-specific content.
• Launching at least three major social media campaigns involving conceptualization, planning, execution, and performance analysis.
• Tracking brand mentions across social channels to ensure consistent messaging and prompt responses.
• Collaborating with business units and cross-functional teams to procure content and ensure smooth production and publication.
• Discovering and promoting opportunities to enhance user-generated content like testimonials, campus visits, and company events.

Online Response and Reputation Management (ORRM)

• Responding promptly and professionally to comments and messages across owned and third-party review platforms, addressing customer concerns.
• Escalating potential issues to the relevant internal teams as needed.
• Monitoring brand share of voice and sentiment analyses.

Reporting and Analytics

• Collecting and compiling social media data to generate reports tracking key metrics such as engagement, reach, and impressions.
• Analyzing trends in the data to provide insights and recommendations for social media strategies based on data-driven approaches.
• Working closely with the marketing team to brainstorm and refine social media strategies.