User Acquisition Director

About the Role

This senior leadership position, based in Australia, involves steering and expanding global user acquisition strategies across several rapidly growing digital products. The User Acquisition Director will oversee a skilled team, promoting sustainable growth through paid channels while establishing scalable systems and workflows.

The role blends strategic vision with comprehensive analytical evaluation, demanding in-depth knowledge of performance marketing, experimentation, and optimization methods. The successful candidate will pioneer automation, AI-powered processes, and innovative growth strategies.

Collaboration with product, analytics, creative, finance, and executive teams is essential to convert data insights into effective business strategies. This opportunity is tailored for a growth-driven leader eager to tackle complex challenges and develop top-tier acquisition systems.

Key Responsibilities

• Develop and implement long-term user acquisition strategies spanning diverse products, markets, and paid channels.
• Lead and mentor performance marketing teams managing mobile acquisition, paid social, paid search, and programmatic advertising.
• Oversee acquisition performance indicators, guiding investments based on CPA, LTV, ROAS, incrementality, and long-term value.
• Create and manage experimentation frameworks including creatives, bidding techniques, campaign structures, attribution models, measurement systems, and channel testing.
• Champion automation in campaign management, reporting, analytics, and operational workflows.
• Address intricate growth issues pertaining to attribution, measurement, scalability, and marketing efficiency.
• Collaborate with Product, Business Intelligence, Creative, MarTech, Finance, and leadership to align acquisition objectives with company goals.
• Assess new technologies, advertising media, AI innovations, and industry trends to sustain competitive advantages.
• Develop and enforce best practices, processes, and systems to enable scalable growth for acquisition teams.

Candidate Requirements

• Minimum eight years in performance marketing, user acquisition, or comparable growth-oriented roles.
• Demonstrated leadership of extensive, multi-channel acquisition programs across Mobile, Paid Search, Paid Social, and Programmatic platforms.
• Experience managing and nurturing high-performance marketing teams and senior personnel.
• Expert knowledge of attribution, incrementality testing, experiment design, bidding strategies, measurement techniques, and LTV-optimized marketing.
• Commercial acumen with a background in handling substantial acquisition budgets and maximizing marketing ROI.
• Advanced analytical capabilities to transform complex data into actionable strategic choices.
• Proficiency in building scalable marketing processes, automation methods, and operational frameworks.
• Capacity to operate effectively at both executive strategic and detailed practical levels.
• Strong communication and stakeholder engagement skills across both technical and non-technical audiences.
• Fluent professional English skills required.
• Preference for candidates with experience in web/app acquisition, gaming, betting, fintech, or other fast-growing digital sectors.
• Familiarity with marketing technologies, AI tools, automation platforms, and collaboration with engineering teams is advantageous.

Benefits

• Lead global acquisition strategies for highly scalable digital products.
• Play a significant leadership role owning a critical area of growth.
• Enjoy flexible remote working arrangements.
• Build and scale a world-class performance marketing organization from the ground up.
• Access and work with advanced marketing technology, automation, and AI-driven workflows.
• Collaborate internationally with diverse business functions and teams.
• Work in a dynamic environment focused on continuous innovation, experimentation, and improvement.

Additional Information

This role is managed on behalf of a partner company responsible for application processing and subsequent hiring steps. The recruitment process involves the use of AI-assisted matching for objective and efficient candidate selection, though final hiring decisions remain human-made. Candidates' data processing complies with relevant data protection regulations including GDPR. Applicants may inquire about data handling and rights related to their submissions.