Ad Manager

Company Overview

MyFutureCode IT Solutions is a technology-focused company that builds digital products designed to improve business growth, efficiency, and future readiness. The team works across software development, applications, automation, UI/UX, and technology consulting, with an emphasis on quality, performance, and practical innovation.

Role Summary

This role is for a results-oriented Ad Manager who has practical experience handling paid user acquisition for mobile applications. The position calls for strong command over Google Ads and Meta platforms, with the ability to grow campaigns while preserving efficiency and return on spend.

Key Responsibilities

• Design, launch, and improve paid advertising campaigns for mobile apps.
• Track and enhance campaign outcomes using metrics such as CPI, CPA, ROAS, CTR, and related indicators.
• Run A/B experiments on creatives, audience sets, and campaign approaches.
• Expand campaigns in a controlled way without losing performance quality.
• Manage audience segmentation, targeting, and remarketing efforts.
• Review campaign data and convert findings into clear action points.
• Work closely with design and product teams to improve ad effectiveness.
• Keep up with platform updates, policy changes, and performance-marketing trends.

Experience and Skills

The ideal candidate should have at least 3 years of experience in performance marketing or ad operations and should be comfortable managing campaigns for 10 or more mobile apps at the same time. Day-to-day budget ownership is a key part of the job, including handling a minimum spend of Rs.100k per day.

Tools and Platform Knowledge

• Hands-on experience with Google Ads, especially UAC and App Campaigns.
• Strong working knowledge of Meta Ads Manager for Facebook and Instagram advertising.
• Ability to manage multiple mobile app campaigns simultaneously.
• Comfort with analytics-based decision-making and campaign optimization.
• Familiarity with mobile attribution and user acquisition concepts.
• Experience with tracking tools such as Firebase, AppsFlyer, or Adjust will be an advantage.

Additional Requirements

• Must be able to manage advertising budgets efficiently while scaling campaigns.

Company Expertise

• Custom software and product development
• Web and mobile application solutions
• Cloud, AI, and automation services
• UI/UX design and digital experience engineering
• IT consulting and technology integration