Copywriter

About the Role

We are seeking a creative and meticulous Copywriter to craft persuasive content that strengthens brand messaging and captivates our desired audience. The successful candidate will possess a flair for storytelling, excellent command over language, and the ability to produce impactful materials across digital channels and marketing efforts.

Preference will be given to candidates with experience in sectors such as FMCG, Personal Care, Beauty, Cosmetics, Healthcare, or other Consumer Products.

Key Responsibilities

• Create inventive and engaging copy for platforms including social media, websites, advertisements, and marketing campaigns.
• Develop campaign ideas, taglines, captions, and promotional content that aligns with brand messaging.
• Maintain consistency with the brand’s tone of voice in all communications.
• Work closely with designers and marketing teams to produce effective campaigns.
• Conduct research on beauty, skincare, and consumer trends to inform relevant content development.
• Proofread and edit content to ensure quality and uniformity.
• Submit innovative content ideas to support brand and product marketing goals.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline.
• Between 4 to 6 years of experience in Brand Marketing, Digital Marketing, or Product Marketing roles.
• Industry experience preferred in FMCG, Personal Care, Beauty, Cosmetics, or Healthcare domains.
• Thorough knowledge of branding, digital marketing, social media, and consumer behavior.
• Excellent communication, analytical thinking, and ability to manage multiple stakeholders.

Additional Details

Location: Worli, Mumbai

Notice Period: Immediate joining up to 15 days notice period

Eligibility: Any graduate may apply.