Digital Designer

About Birkenstock USA

Birkenstock USA reflects a commitment to quality, heritage, and comfort, delivering products that are unique, timeless, and mindful of the environment. Our mission is to ensure happiness and satisfaction through our offerings. We value individuals who uphold accountability, responsiveness, excellence, teamwork, respect, integrity, and positivity.

Role Overview

We are seeking a Digital Designer based in New York City to join our hybrid working environment. Reporting to the Digital Art Director, this full-time salaried position offers a package between $80,000 and $90,000 annually, depending on experience. The role centers on crafting digital content aligned with Birkenstock’s brand aesthetics and marketing strategies, blending creativity, functionality, and technology.

Key Responsibilities

• Collaborate with the Digital Creative team to design captivating visual assets for all digital platforms including Organic Social, Web, Email, and Paid Social channels.
• Edit and retouch images, focusing on color correction to maintain brand consistency.
• Create motion graphics and undertake video editing tasks.
• Develop and present strategic creative solutions aimed at meeting brand objectives and driving revenue.
• Keep abreast of emerging digital design trends and propose innovative ideas to enhance the brand's digital presence.
• Design mobile-first digital mockups for presentations to senior leadership and cross-functional teams.
• Coordinate with the Novato Marketing and New York Digital teams on digital project initiatives.
• Adapt creative work to fit within website platform design templates comfortably and efficiently.

Qualifications

• Bachelor’s degree in Design or a related discipline from a four-year college or university, or a comparable mix of education and experience.
• 3 to 5 years of graphic design experience with a minimum of 2 years specializing in digital design.
• Strong competence in design software including Photoshop, InDesign, Illustrator, Premiere Pro, After Effects, and Acrobat.
• Proficient working knowledge of Figma.
• Experienced in photo layout, typography, with a refined eye for photo editing, cropping, and compositional balance.
• Strong strategic and conceptual design skills with a deep understanding of the digital media environment.
• Excellent presentation skills to effectively communicate design concepts and ideas for campaigns and projects.
• Highly self-driven, proactive, and able to perform effectively in a fast-paced environment.
• Collaborative team player with superior organizational capabilities.

Additional Information

Birkenstock USA, LP is proud to be an equal opportunity employer, encouraging applications from all qualified individuals.