Junior Designer

About The Path Collective

The Path Collective is a strategy-driven creative agency dedicated to helping businesses identify their unique qualities, build brands rooted in that authenticity, and continuously expand their presence. They believe strong creative work stems from deep business understanding, viewing launch as just the start.

Role Overview

They are seeking a Junior Designer to join their creative team. This role is ideal for someone aspiring to be a versatile designer comfortable with crafting thoughtful brand systems, impactful social media content, and ecommerce-focused creative assets. Beyond traditional graphic design, the position involves collaborating closely with strategists, developers, photographers, and AI experts, learning how emerging technologies enhance modern creative workflows.

Key Responsibilities

• Design diverse digital assets such as websites, email campaigns, paid ads, presentations, and sales materials.
• Create visually engaging layouts showcasing strong typography, hierarchy, and meticulous attention to detail.
• Support the development and consistent application of client brand identities across different platforms.
• Assist in crafting scalable visual systems for multiple marketing channels.
• Design social media visuals for platforms including Instagram, TikTok, and LinkedIn, producing carousel posts, promotional graphics, and campaign assets.
• Collaborate closely with content teams to convert strategic goals into compelling visual stories.
• Balance brand aesthetics with performance when designing creative content.
• Develop website and ecommerce materials such as landing pages, product images, and digital merchandising assets using tools like Figma.
• Integrate AI tools thoughtfully within the creative process for research, ideation, production, and refinement.
• Enhance internal creative workflows leveraging AI technologies like ChatGPT, Claude, and Midjourney while ensuring quality and human creative direction.

Qualifications

• Portfolio showcasing strong visual design skills across digital, branding, and social media mediums.
• Deep understanding of typography, layout composition, and visual hierarchy.
• Proficiency with Adobe Creative Suite including Illustrator, Photoshop, and InDesign.
• Experience in Figma for designing user interfaces and digital experiences.
• Knowledge of social media content creation and contemporary digital marketing principles.
• Interest in AI integration within design workflows and a responsible approach to its use.
• Excellent communication skills with receptiveness to collaboration and iterative feedback.
• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or equivalent relevant experience.

Additional Preferred Skills

• Motion graphics or animation capabilities.
• Video editing proficiency.
• Experience designing for ecommerce platforms.
• Photography or product image retouching skills.
• Familiarity with Webflow, HTML, and CSS basics.
• Hands-on experience with AI tools such as ChatGPT, Claude, and Midjourney in creative contexts.

AI Philosophy

The Path Collective embraces AI as a transformative tool in creative work, encouraging responsible and transparent incorporation to enhance ideation and production without replacing original thought. They stress respecting copyrights and client confidentiality, focusing creativity and craftsmanship in final deliverables, and exploring emerging technologies while prioritizing authenticity and human-centered creativity.

Benefits and Work Culture

• Mentorship opportunities from senior creatives specializing in branding, ecommerce, and strategy.
• Diverse exposure to growing consumer brand projects including websites, product launches, and advertising campaigns.
• Involvement with cutting-edge AI workflows and creative technology applications.
• A collaborative, low-ego environment promoting learning and ongoing improvement.
• Flexible working conditions with potential growth into a full-time position as the company expands.