Marketing Analyst

About DTE Energy

DTE Energy stands as one of the largest diversified energy companies in the United States, providing electricity and gas services that have supported homes and Michigan’s advancement for over 100 years. As Michigan's leading renewable energy provider, DTE is dedicated to fostering a cleaner and healthier environment for future generations. Beyond Michigan, the company extends its renewable energy offerings, emissions control technologies, and energy services to industrial sectors across 19 states.

At DTE, employment is more than a job; it's a commitment to caring for colleagues and customers alike, emphasizing community growth, diversity, health, safety, and overall wellbeing. Joining DTE means becoming part of a team that embraces and celebrates differences.

Role Overview

This hybrid role requires a set schedule of in-person presence at a designated location along with remote work from the employee’s primary residence, subject to company policy. The position necessitates availability for emergency response, supporting DTE’s efforts during storms or events affecting customer service.

Key Responsibilities

• Gather, analyze, and interpret data to support strategic and tactical marketing initiatives focused on customer needs, revenue opportunities, and marketing improvements.
• Documentation and maintenance of customer, project, and campaign data including performance goals and outcomes.
• Generate reports utilizing customer systems to assist senior employees and leadership.
• Complete assigned projects effectively.
• Provide expertise and training to both internal team members and external vendors.
• Apply continuous improvement methodologies to detect defects and optimize processes.
• Develop presentations for internal and external audiences.
• Design, develop, implement, and manage marketing programs or strategies for specific products, services, or market segments.
• Collaborate closely with technical teams and vendors in developing marketing strategies, leveraging customer databases as needed.

Qualifications

• Bachelor's degree in Business, Economics, Marketing, Engineering or related field.
• Minimum of 3 years' relevant experience in data analysis, market research, marketing/business planning, project or program management and forecasting.
• Preferred experience includes the energy industry and sales background.

Additional Skills

• Strong analytical and problem-solving abilities to evaluate multiple alternatives and recommend optimal solutions.
• Excellent verbal and written communication skills across all organizational levels and external parties.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) acquired through at least 3 years of practical use.
• Adaptable to shifting priorities with a willingness to take on evolving responsibilities.
• Initiative to propose innovative ideas and challenge existing approaches with reasonable alternatives.
• Knowledge and practical experience with continuous improvement processes focused on customer satisfaction.

Additional Information

Depending on assignment and organizational needs, incumbents may engage in various activities and apply multiple competencies as outlined. This job description provides a general picture of typical duties without restricting management’s rights to direct tasks.

Equal Opportunity Notice

DTE Energy is an inclusive employer committed to diversity, equity, and belonging. All qualified applicants will be considered regardless of race, color, sex, sexual orientation, gender identity, age, religion, disability, national origin, citizenship, veteran status, or other legally protected statuses.