Marketing Executive

About the Role

The role of Marketing Executive involves actively promoting the ENT services provided by the hospital, aiming to enhance patient intake and solidify referral channels with medical professionals and healthcare facilities. The position focuses on both digital and physical marketing efforts to strengthen the hospital's brand and service outreach.

Key Responsibilities

• Promote a range of ENT treatments, surgeries, hearing care solutions, and other hospital offerings.
• Establish and nurture referral connections by visiting doctors, clinics, hospitals, pharmacies, and diagnostic centers.
• Plan and execute health camps, awareness initiatives, and community outreach events.
• Develop collaborative partnerships with corporate entities, educational institutions, and other organizations.
• Collaborate with the digital marketing team for social media and campaign coordination.
• Drive patient lead generation and increase outpatient and inpatient department registrations.
• Keep detailed daily logs of field visits, referral progress, and marketing activities.
• Analyze competitor strategies and scout for new business growth opportunities.
• Ensure outstanding management of patient relationships and boost brand visibility.

Qualifications and Experience

• Possession of a Bachelor's degree in Marketing, Business Administration, or any related field.
• 1 to 3 years experience within hospital or healthcare marketing preferred.
• Fresh candidates with exceptional communication skills are also welcome to apply.

Skill Set

• Strong communication and presentation abilities.
• Proven relationship building and networking skills.
• Understanding of healthcare marketing principles and hospital service promotion.
• Basic computer literacy including MS Office and Excel.
• Willingness to travel frequently for marketing activities.
• Goal-oriented mindset and ability to work self-driven.

Performance Indicators

• Number of doctor visits and referrals generated.
• Establishing corporate and institutional collaborations.
• Execution and management of health camps and outreach programs.
• Growth in patient registration figures and contribution to revenue.
• Achievement of set monthly marketing goals.