Social Creative Lead, Executive Communications

Overview

Meta is seeking a seasoned Social Creative Lead to join our executive communications team. This role involves shaping the creative vision and social media content strategy for one of our C-suite executives, driving engaging, culturally relevant storytelling to highlight Meta's innovations and amplify executive voices. The ideal candidate excels at crafting original, compelling content that resonates with diverse audiences and thrives in translating complex technological concepts into accessible narratives.

Key Responsibilities

• Set creative strategies for executive storytelling across social channels, product launches, keynote events, and cultural conversations.
• Shape and evolve the social media presence for executive leadership, capitalizing on cultural trends, emerging formats, and product developments to boost engagement and relevance.
• Develop original concepts and maintain a robust pipeline of creative content that captivates audiences and reinforces executive messaging.
• Create recurring content series and editorial programs that build authentic executive voices over time.
• Lead the keynote creative direction for Meta Connect, integrating storytelling, product demos, live experiences, creator partnerships, and social strategies.
• Collaborate closely with product teams to gain in-depth understanding of emerging technologies and craft compelling, understandable stories.
• Select optimal storytelling formats for diverse communications—including short videos, carousels, documentaries, live presentations, and experimental formats—and execute social campaigns and cultural activations that enhance Meta's brand conversations.
• Facilitate creative brainstorming sessions, contributing innovative ideas and elevating team creativity.
• Interpret audience insights, performance metrics, platform behaviors, and emerging trends to guide creative direction and content strategies.
• Manage multiple high-profile projects by prioritizing impact, deadlines, and stakeholder needs, balancing long-term vision with rapid execution.

Required Qualifications

• Over 10 years of experience in creative strategy, social storytelling, editorial programming, or content development within technology, media, entertainment, or global consumer companies.
• Proven ability to generate innovative creative ideas and apply editorial judgment to ensure cultural relevance and brand alignment.
• Skilled at translating complex technical products and emerging tech into engaging stories across multiple formats.
• Experienced in leading cross-functional creative projects from ideation through execution in dynamic, fast-paced environments.
• A portfolio demonstrating original, successful creative projects spanning social media, campaigns, live experiences, or executive storytelling.
• Hands-on experience collaborating with diverse creative teams throughout the development process.

Preferred Qualifications

• Track record of designing large-scale earned social moments, campaigns, and culturally impactful activations driving business results.
• Familiarity with ethical AI practices including risk evaluation, bias mitigation, and quality review.
• Experience integrating AI tools to enhance workflows and achieve measurable outcomes such as efficiency and quality improvements.
• Expertise developing storytelling for major product launches, keynote presentations, and large-scale live events.
• Continuous learning in AI technologies, including prompt engineering and agent orchestration.
• Ability to identify and leverage emerging cultural trends, platform behaviors, and audience insights for timely and potent storytelling.

Company Background

Meta creates technologies that help people connect, build communities, and expand businesses. Since launching Facebook in 2004, Meta has revolutionized digital connection through platforms like Messenger, Instagram, and WhatsApp. Moving beyond traditional screens, Meta pioneers immersive experiences via augmented and virtual reality, shaping the future of social technology beyond physical limitations.

Additional Information

• Compensation ranges from $177,000 to $248,000 annually, inclusive of base salary, excluding bonuses, equity, and benefits.
• Meta is an Equal Employment Opportunity and Affirmative Action employer committed to diversity and inclusion.
• Reasonable accommodations are provided for candidates with disabilities during the recruitment process upon request.
• Meta utilizes AI and machine learning technologies in recruitment.