Style Advisor

Customer Relationships and Service

• Deliver an exceptional luxury customer service experience in-store by adhering to the Zegna Selling Flow and mindset.
• Exhibit an entrepreneurial approach to grow the business proactively.
• Network effectively to attract new clientele and build a robust customer database.
• Engage customers by identifying their preferences and shopping occasions to tailor consultations.
• Anticipate both expressed and latent customer needs to consistently exceed expectations.
• Encourage customers to explore a variety of Zegna brands and products, offering personalized mix-and-match style advice.
• Promote the Zegna Su Misura (Made-to-Measure) services appropriately to meet customers' current or future needs.
• Utilize company-provided technology (iPod/iPad) to enhance the luxury shopping experience.
• Incorporate "Zegna Stories" to enrich the sales interaction.
• Maintain accurate customer records following Zegna CRM protocols.
• Nurture ongoing customer relationships through post-sale communication such as thank-you notes and follow-up calls using CRM software.
• Address customer complaints or issues empathetically, following company policies concerning alterations, repairs, and returns.

Product Knowledge and Styling

• Acquire deep knowledge of Zegna’s products, craftsmanship, fabrics, and styles and translate this knowledge into customer benefits.
• Advise customers on creating complete looks by providing guidance on color coordination, textures, patterns, silhouettes, proportions, and functionality.
• Gather customer feedback on products and collections and relay insights to the Store Manager.
• Stay informed on stock availability and adjust sales techniques to optimize sell-through.
• Assist customers with garment fitting and alteration measurements to ensure a perfect fit.
• When designated, serve as the in-store Su Misura specialist.

Visual and Image Management

• Maintain personal grooming and appearance consistent with Zegna’s uniform and grooming standards.
• Ensure product and gift packaging meet Zegna’s luxury and quality standards.
• Keep store and product displays clean and orderly.
• Ensure visual merchandising complies with Zegna guidelines and suggest improvements to management.
• Support or lead visual merchandising efforts for store windows and displays when assigned.

Team Collaboration and Training

• Communicate customer, product, and store information effectively within the team to address business needs.
• Support onboarding and training of new staff as a learning coach or buddy when assigned.
• Train team members on new products as directed.
• Promote a positive team environment to boost morale and sales enthusiasm.

Sales Management

• Monitor personal performance against Zegna sales KPIs including cross-selling, conversion rates, and average sales values.
• Collaborate with the store team to meet sales and KPI targets on daily, weekly, monthly, and annual bases.
• Recommend service, product, visual, and operational improvements to overcome sales challenges.

Store Operations

• Follow Zegna’s store operation policies and attendance requirements.
• Support store operational tasks such as stock management, cashier duties, reporting, and guest services as directed by the Store Manager.
• Comply fully with company policies and procedures in all work activities.