Ad Monetization Manager

About the Role

We seek an Ad Monetization Manager to oversee and innovate IAA monetization strategies within our global publishing operations. You will lead the development and refinement of mediation platforms such as AdMob MAX and LevelPlay, aiming to maximize revenue.

Key Responsibilities

• Lead and optimize mediation platforms, including AdMob MAX and LevelPlay, for effective ad monetization strategies globally.
• Enhance waterfall configurations and bidding methodologies to increase effective CPM and boost long-term user value.
• Analyze core product engagement loops, design thoughtful ad placement strategies balancing in-app advertising revenues and in-app purchases.
• Implement A/B testing protocols; work closely with engineering and analytics teams to ensure harmonized monetization metrics and user-level ad revenue tracking.

Candidate Requirements

• Possess a bachelor's degree or higher, with at least three years of experience in international game ad monetization.
• Exhibit strong analytical and logical thinking skills, with knowledge of traffic dynamics across prominent global ad networks, including AdMob, Meta Audience Network, and Mintegral.
• Product-focused mindset, capable of crafting ad placements that prioritize user experience rather than only adjusting parameters.
• Proficient in both written and spoken English and Mandarin.