Brand Manager

About the Role

MARS Cosmetics, a renowned global beauty brand headquartered in New Delhi, is seeking an experienced Brand Manager with 4-5 years of relevant experience. The company emphasizes innovation, diversity, and empowerment by providing top-quality beauty products designed to meet the evolving demands of consumers worldwide.

Key Responsibilities

• Serve as the primary liaison (SPOC) for the assigned brand, coordinating with all internal and external stakeholders.
• Maintain consistent brand messaging, positioning, and consumer experience across all touchpoints including product launches and communications.
• Manage and drive the brand calendar to ensure the punctual implementation of initiatives.
• Collaborate closely with New Product Development (NPD) to facilitate smooth product creation and launch processes.
• Coordinate with multiple departments such as Marketing, Creative, Design, Sales, E-commerce, Supply Chain, Finance, and external partners to keep projects aligned and on schedule.
• Set clear timelines, define deliverables, identify dependencies, and prepare for launch readiness.
• Proactively identify issues in execution and lead efforts to resolve them effectively.
• Plan and manage the comprehensive go-to-market strategy, ensuring all creative content, product details, pricing, merchandising, and communications are prepared before launch.
• Support integrated marketing efforts across digital channels, influencer collaborations, public relations, retail, and e-commerce.
• Create and maintain detailed annual and monthly brand calendars to track and oversee campaign executions.
• Ensure consistency and quality in brand initiatives, delivered punctually and with precision.
• Stay updated on beauty industry trends, competitor activities, category innovations, and consumer behaviors to derive actionable insights supporting product and marketing decisions.
• Monitor brand performance metrics such as sales, campaign outcomes, inventory status, and product results; prepare regular business reviews to spotlight growth opportunities and optimize performance.

Candidate Profile

• 4 to 5 years of professional experience in Brand Management, Product Marketing, Category Management, or related marketing functions within beauty, FMCG, personal care, fashion, or consumer goods sectors.
• Proven ability to efficiently work across diverse cross-functional teams.
• Excellent project and stakeholder management capabilities.
• Capacity to handle multiple projects simultaneously without compromising attention to detail.
• Strong analytical proficiency to extrapolate meaningful insights from data.
• Outstanding communication, presentation, and organizational skills.
• Self-driven with a high ownership mentality and strong execution focus.
• Adaptability to fast-paced, entrepreneurial business environments.

Preferred Qualifications

• An MBA in Marketing or an equivalent qualification.
• Experience within beauty, cosmetics, personal care, or consumer product brands is advantageous.
• Background in launching new products and managing integrated marketing campaigns.

Success Factors

• Becoming the definitive point of contact for brand-related activities.
• Facilitating seamless cooperation among cross-functional teams.
• Ensuring timely delivery of product launches and marketing campaigns.
• Implementing structured, accountable, and agile execution processes.
• Driving continual improvements based on consumer insights and business data analytics.