Digital Marketing Manager

About Peachy

Peachy is a dynamic wellness brand dedicated to removing barriers to wrinkle treatment by offering Preventative Botox, Prescription Retinoids, and Daily Use Sunscreen. Operating in six states with a focus on high-quality Botox treatments delivered by board-certified nurse practitioners, Peachy's goal is to make wrinkle prevention transparent, accessible, and science-based.

Role Overview

The Digital Marketing Manager will spearhead the paid media strategy and execution for Peachy nationwide. This role oversees paid social and paid search campaigns, manages SEO and AI-driven search visibility (GEO/AEO), and maintains the relationship with media agencies to ensure impactful and efficient marketing efforts across all studios. The position requires a hands-on marketer comfortable with campaign details and strategic planning.

Key Responsibilities

• Lead all paid media efforts encompassing social and search channels, developing creative strategies and testing frameworks.
• Collaborate closely with media agencies on targeting, segmentation, and messaging aligned with business objectives, actively optimizing for results and cost efficiency.
• Support paid media requirements for all Peachy studios, balancing brand-wide and localized priorities.
• Develop and implement SEO strategies to enhance organic search visibility, relevance, and quality traffic.
• Manage GEO/AEO initiatives to ensure favorable positioning in AI-powered search and answer platforms such as ChatGPT and Perplexity.
• Serve as the primary digital marketing lead, advising on channel mix, budget distribution, and performance measurement while addressing digital marketing queries.
• Optimize the entire digital customer journey by partnering with teams to improve site experience and booking processes, promoting seamless user conversion.
• Analyze campaign metrics and prepare actionable performance reports for stakeholders.
• Oversee digital marketing budgets jointly with agencies and leadership to maximize returns.
• Keep abreast of platform updates, algorithm changes, and industry best practices for paid, SEO, and AI search marketing.

Required Experience and Skills

• 6 to 8 years managing digital marketing efforts with hands-on paid social and search campaign expertise.
• Proven experience managing agency partnerships and driving accountability for results.
• Strong foundation in SEO principles with an interest or knowledge of GEO/AEO.
• Ability to work across multiple business locations; experience handling multi-location marketing is advantageous.
• Data-driven decision-making approach with skill in interpreting performance metrics.
• Excellent communication and stakeholder management capabilities, able to lead strategically and execute tactically.
• Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and Google Search Console.

Benefits and Compensation

• Competitive base salary ranging from $105,000 to $115,000 annually, varying with experience and location.
• Quarterly complimentary wrinkle treatments and prescription retinoids.
• Employee discounts on Peachy’s services and products.
• 401(k) plan with employer match available after 90 days.
• Comprehensive Medical, Dental, and Vision insurance plans.
• Paid time off for employees.

Additional Information

Peachy is committed to equal opportunity employment and complies with all applicable non-discrimination laws. Candidates with arrest or conviction records will be considered fairly. Beware of recruitment scams impersonating Peachy employees; Peachy will never request personal or financial information via text or email during the hiring process. All applications must be submitted directly by candidates; unsolicited resumes from staffing firms will not be accepted.