Digital Media Manager

About the Role and Team

Ather Energy's Marketing team spearheads the advancement of the Indian electric vehicle sector by building innovative strategies from the ground up to maximize business value through owned and paid media channels. The Digital Media Manager will strategize and implement integrated media plans, oversee performance marketing across various platforms, and collaborate closely with other departments to enhance business results.

Key Responsibilities

• Optimize business outcomes by effectively utilizing owned and paid media platforms.
• Create comprehensive media strategies and plans in partnership with agency teams focusing on digital channels.
• Manage performance marketing campaigns across e-commerce, affiliate networks, and other lead generation avenues.
• Ensure campaigns are launched punctually and achieve targeted goals.
• Analyze campaign data to derive actionable insights and improve business impact.
• Work collaboratively with multiple teams to expand the contributions from paid and owned media efforts.

Experience and Qualifications

• Bachelor’s or Master’s degree in Marketing or Media.
• 8 to 10 years of experience in media planning, specifically handling flagship brands within network media agencies.
• Proven track record managing digital media budgets exceeding 30 Crore INR.
• Experience working with automotive or premium technology brands is essential.

Essential Skills and Knowledge

• Expertise in full-funnel campaign planning, buying, and execution across biddable media, affiliates, and direct publishers.
• Advanced proficiency in data analysis and campaign performance evaluation using MS Excel.
• Strong familiarity with audience and media planning tools such as GWI, TGI, Comscore, BARC, Google Ads, and Meta Ads.
• In-depth understanding of digital media measurement techniques, tracking systems, ad servers, Google Analytics, and app analytics.

Desirable Competencies

• Functional knowledge of SEO and Google My Business to boost organic visibility.
• Understanding of offline media planning to support integrated marketing strategies.
• Experience with emerging brands and evolving market segments.
• Proven capability to manage, mentor, and lead a small team effectively.

About Ather Energy

Ather Energy has created India's first intelligent electric scooter, emphasizing clean design and smart technology to revolutionize urban commuting. The company offers products like the Ather 450X, 450S, 450 Apex, and Rizta while developing a comprehensive charging infrastructure and redefining the ownership experience. Ather is committed to expanding nationally and internationally in the near future.

Inclusivity and Culture

Ather fosters a diverse and inclusive environment and is an equal opportunity employer. The company values varied identities, backgrounds, and perspectives, united by a dedication to shaping the Ather journey together.