Insights Associate Analyst

Overview

The Insights Associate Analyst serves as a critical strategic partner within the PepsiCo Foods USA (PFUS) division, supporting business and marketing teams by analyzing retail and consumer data. The role aims to uncover growth opportunities for the PFUS business through insightful data evaluation and reporting.

Key Responsibilities

• Act as a primary insights liaison for the PFUS business, facilitating data-driven decision making.
• Analyze retail and consumer datasets to detect potential growth avenues.
• Develop and maintain interactive dashboards to monitor performance metrics.
• Deliver regular and on-demand performance analyses to internal stakeholders.
• Respond promptly to ad-hoc requests using both internal and external data resources.

Qualifications & Experience

• Professional background in insights or analytics, ideally with over five years of experience in a leading research agency (such as Nielsen, IRI Circana, Kantar) in client servicing roles, or within consumer goods business unit insights functions.
• Advanced degree (Master's) in marketing, management, economics, or mathematics.
• Ability to develop leadership qualities and influence through fact-based insights and strategic storytelling.
• Strong collaboration skills with a motivation to co-create solutions across markets and embrace responsive ways of working.
• Proven expertise in analytics, shopper research, or consumer insights combined with robust analytical capabilities.
• Deep familiarity with data sources pertinent to CPG and Food & Beverage sectors, including Nielsen/IRI POS and household panels, GlobalData, and Kantar Worldpanel.
• Comprehensive understanding of CPG industry business outcomes and the factors driving performance, with competence in visualizing key insights effectively.
• Advanced proficiency in MS Office suite, especially in strategic presentations and Excel; knowledge of Power BI and advanced analytics tools is advantageous.
• Prior managerial experience is considered beneficial.
• Excellent command of spoken and written English is mandatory.