Lead Generation Specialist

About the Role

As a Lead Generation Specialist at House of Orange, you will be fully accountable for optimizing every dirham spent on paid acquisition to deliver valuable leads. Your success is measured by cost-per-qualified-lead, lead-to-viewing rates, and cost-per-closed-deal metrics — not brand awareness campaigns. This role is located in Dubai and reports directly to the Founder and Head of Marketing.

Key Responsibilities

• Create, launch, and expand paid campaigns on Meta and Google for off-plan and secondary property listings.
• Manage TikTok as a growth platform through creative experimentation including hooks, spark ads, and lead forms.
• Handle full budget control including allocation, pacing, and rapid scaling or pausing of campaigns.
• Develop targeted audience and geographic strategies across GCC, UK, Europe, India, Russia, and CIS markets.
• Guide creative development through briefing media teams and performing structured testing of hooks, angles, and formats.
• Design and test conversion-optimized landing pages and lead forms prioritizing effectiveness over appearance.
• Implement varied click-to-WhatsApp funnels, instant forms, and call setups, tested against each other for best results.
• Ensure accurate lead routing, source attribution, and maintain close collaboration with sales operations to maximize lead engagement speed.
• Manage tracking tools and setup including GA4, GTM, Meta Pixel with Conversions API, Google Enhanced Conversions, and server-side tracking as needed.
• Maintain a comprehensive daily dashboard that details spend, lead metrics, cost-per-lead, qualified lead rate, viewings, deals, and customer acquisition cost by channel and campaign.
• Provide full-funnel reporting that ties leads directly to closed revenue, prioritizing actual deal outcomes over platform-reported leads.
• Oversee technical and on-page SEO efforts for the corporate website and project pages; develop content and keyword strategies to attract high-intent buyers and investors.
• Drive local SEO initiatives, maintain Google Business Profile, and build sustainable organic lead flow as a long-term strategy against increasing paid media costs.
• Guarantee full regulatory compliance for all property advertisements, including correct Trakheesi permits and adherence to Dubai advertising rules and platform policies to avoid account issues.

Candidate Requirements

• Minimum three years of experience managing paid user acquisition with actual budget control, particularly on Meta and Google platforms.
• Proven track record in lead generation with ability to present detailed case studies on spend, CPL, lead volume, and strategic adjustments.
• Experience in real estate or other high-consideration purchase sectors such as finance, automotive, private education, or medical tourism preferred.
• Strong hands-on skills in tracking and attribution troubleshooting; capable of independently resolving pixel and tracking issues.
• Comfortable working within CRMs understanding that leads must be qualified beyond mere acquisition.
• Analytical mindset with clear communication about channel performance, including decisively discontinuing underperforming campaigns.
• Fluent in English; knowledge of Arabic or Russian is a plus.
• Currently residing in Dubai or willing to relocate immediately.

Additional Advantages

• Ability to code in HTML, CSS, and JavaScript to develop and fix landing pages without developer dependency.
• Experience with Python or Apps Script for automating reporting, lead deduplication, and integrating APIs between marketing platforms and CRMs.
• Practical knowledge of CRM/marketing APIs and webhook-based automation.
• Expertise in Conversion Rate Optimization (CRO) and A/B testing methodologies.
• Experience building internal dashboards using tools like Looker Studio or spreadsheet API integrations.

Performance Metrics

• Within the first 30 days, audit and correct all tracking systems ensuring accurate lead attribution and launch a daily performance dashboard.
• By 60 days, restructure Meta and Google campaigns to meet CPL targets and complete TikTok testing with clear insights; deliver prioritized SEO technical audit.
• By 90 days, achieve measurable improvements in cost per qualified lead while maintaining or increasing lead volume, enhance landing page conversion rates, and establish clear cost-per-closed-deal metrics.

Benefits and Working Conditions

• Direct interaction with the founder allowing rapid decision-making.
• Authority over substantial marketing budget and campaign decisions.
• Compensation linked to performance improvements in customer acquisition cost and deal generation.
• Dynamic work environment focused on scaling effective tactics and abandoning ineffective ones.
• Position located in Dubai offering tax-free salary, visa sponsorship, and medical insurance.

Application Requirements

• Submit your portfolio and resume along with a brief note covering: a successful account managed including channel, spend, CPL, lead volume and optimizations applied.
• Describe one channel or campaign you terminated and the reasoning.
• Include screenshots or video walkthroughs (screens redacted) of an active ad account or dashboard you created.
• If you have coding skills, provide links to projects or automations you have developed.
• Applications without quantifiable performance data will not be reviewed.