Product Manager - Growth & Conversion

About the Role

Amity University Noida is seeking an experienced Product Manager to lead and enhance the student acquisition and conversion process on digital platforms. The primary goal is to refine conversion rates and optimize user experiences throughout the funnel stages including Lead, Application, and Admission.

Key Responsibilities

• Responsible for improving product features and user journeys, particularly the application form and payment processes.
• Design and implement guided user flows and nudges to increase engagement and conversion.
• Enhance the mobile-first user experience.
• Plan and carry out A/B experimentation to evaluate messaging, UX modifications, and various conversion drivers.
• Develop a structured experimentation plan to drive growth.
• Collaborate with CRM, WhatsApp, and email platforms to build comprehensive lifecycle journeys such as nurturing, recovery, and re-engagement to boost lead engagement.

Required Qualifications and Experience

• 3 to 10 years of professional experience in Product Management, Growth, or Digital domains.
• Experience in sectors such as EdTech, consumer internet, marketplaces, or B2C industries is preferred.
• Familiarity with CRM systems, analytics tools, and marketing automation software is essential.

Core Skills

• Expertise in funnel optimization with a strong focus on improving conversion rates.
• Proficiency in A/B testing and conducting experimentation.
• Demonstrated ownership mindset with strong execution skills and the ability to collaborate effectively across teams.

Performance Metrics

• Increase application completion rates.
• Decrease drop-offs throughout the funnel stages.
• Implement multiple growth experiments successfully.
• Establish visibility into critical funnel metrics.
• Deploy automated lifecycle marketing journeys.

Work Environment and Expectations

• Opportunity to take high ownership with comprehensive visibility.
• Fast-paced and results-oriented workplace.
• Exposure to cross-functional teams and collaboration.
• Chance to build scalable systems within evolving operational frameworks.

Additional Information

This position requires an individual comfortable working in dynamic environments, managing dependencies, driving alignment, and delivering results.