Cold Email Marketer

Role Overview

We seek a Cold Email Marketer responsible for designing, implementing, and optimizing outbound email initiatives focused on driving qualified leads and supporting business expansion. This position suits professionals knowledgeable in email deliverability, audience targeting, personalization, and campaign refinement techniques.

Primary Duties

• Strategize and execute cold email campaigns to engage potential clients.
• Conduct research on target organizations and locate key decision-makers.
• Assemble and update accurate prospect lists utilizing multiple data sources.
• Create tailored, compelling email messages to elicit responses.
• Develop complex multi-step email sequences for lead nurturing and follow-ups.
• Track and evaluate campaign metrics such as open rates, click-throughs, replies, and conversions.
• Perform A/B split testing for email subject lines, content, calls to action, and timing.
• Maintain email list hygiene by verifying addresses and managing opt-out records.
• Oversee sender reputation to ensure outstanding email deliverability standards.
• Collaborate with sales teams to refine communication based on campaign insights.
• Manage CRM data entries and oversee campaign analytics.
• Stay informed of current email marketing practices and compliance mandates.

Required Skills & Experience

• Minimum 2 years’ experience in cold email marketing or outbound/demand generation marketing.
• Exceptional copywriting skills capable of crafting personalized, persuasive emails.
• Proficient with email outreach tools including but not limited to Instantly, Smartlead, Apollo.io, Lemlist, and Mailshake.
• Solid understanding of email deliverability factors including domain warm-up and DNS settings such as SPF, DKIM, DMARC configurations.
• Experience managing CRM systems like HubSpot, Salesforce, or Pipedrive.
• Strong abilities in analyzing campaign data and extracting actionable insights.
• Fluent written and spoken English language skills.
• Highly detail-oriented and well-organized with the capability to handle multiple marketing campaigns simultaneously.

Preferred Qualifications

• Background in B2B lead generation processes.
• Familiarity with LinkedIn prospecting and outreach techniques.
• Experience using email verification services such as NeverBounce, ZeroBounce, or MillionVerifier.
• Practical use of AI tools to customize and enhance email campaigns.
• Basic knowledge of HTML formatting within emails.
• Previous work in startup or SaaS environments is advantageous.