Digital Marketing Manager

About the Company

Located at the vibrant crossroads between Chinatown and the Central Business District, Mondrian is perched atop Duxton Hill, Singapore's rapidly emerging neighborhood home to trendy cafes, exceptional dining venues, bars, art galleries, and unique boutiques.

Job Overview

We are looking for an energetic and commercially focused Digital Marketing Manager to spearhead our digital footprint, increase brand visibility, and transform audience engagement into revenue. This role encompasses managing all digital channels including social media, performance marketing, and more while ensuring brand consistency and delivering measurable outcomes.

Key Responsibilities

• Design and implement a robust digital marketing strategy that aligns with our objectives and brand positioning.
• Oversee the brand narrative across all digital outlets such as the website, social media, emails, and third-party platforms.
• Maintain a consistent tone, visual style, and messaging in accordance with Mondrian’s brand guidelines.
• Lead content development and execution on platforms like Instagram, TikTok, and LinkedIn.
• Create engaging, lifestyle-reflective content collaborating with creative teams, photographers, and influencers to launch compelling campaigns.
• Plan and manage SEO, SEM, paid social media, and display advertising campaigns aimed at boosting traffic and conversions.
• Analyze campaign results, optimize return on investment, and produce actionable insights through data analytics.
• Monitor key performance metrics such as engagement, reach, conversion rates, and revenue impact.
• Supervise website content, user experience, and enhance the booking process to promote direct reservations.
• Collaborate closely with revenue management and e-commerce teams to amplify direct booking channels.
• Implement and continuously refine SEO best practices.
• Identify, manage, and nurture partnerships with influencers, media outlets, and brand collaborators.
• Deliver influencer and partnership campaigns that elevate brand recognition and social media presence while assessing their effectiveness.
• Coordinate with Sales, Revenue, and Food & Beverage departments to align digital campaigns with hotel events and promotional initiatives.

Additional Information

The role offers a unique opportunity to be at the forefront of building a digital presence in an eclectic and culturally rich environment.