Growth Manager

About Noon and the Role

We are creating a dynamic ecosystem of digital solutions serving everyday life across the Middle East with speed, scalability, and customer focus. Our goal is to successfully deliver to every door every day. Noon Business, our B2B marketplace, streamlines recurring business purchasing with greater efficiency and control.

Everyday Labs is our innovation hub where we innovate rapidly, from concepts to customer-facing products, leveraging new technologies and business models with a high level of ownership and quick iteration.

Key Responsibilities

• Implement and continuously improve performance marketing campaigns by managing paid digital channels, conducting A/B tests, allocating budgets, and generating performance reports.
• Develop ongoing content for B2B audiences, including case studies, ROI analyses, category guides, industry newsletters, and LinkedIn posts.
• Coordinate community engagement and partnership outreach via trade shows, webinars, business association collaborations, and co-marketing initiatives.
• Oversee email marketing campaigns such as onboarding flows, re-engagement strategies, promotions, and regular updates.
• Monitor and analyze growth key performance metrics including customer acquisition cost, lead-to-customer conversion rates, activation, retention, and return on investment per channel.
• Assist the Senior Manager, Growth in strategic projects like account-based marketing campaigns targeting enterprise customers, exploring new customer segments, and experimenting with fresh communication channels.

Candidate Requirements

• Minimum 5 years’ experience in digital marketing, growth, or demand generation, preferably within B2B environments.
• Proficient with LinkedIn Ads, Google Ads, email marketing platforms (e.g., HubSpot, Mailchimp), and CRM software.
• Strong content creation abilities able to produce engaging LinkedIn posts, product briefs, and outreach emails.
• Comfortable with data analysis tools such as Google Analytics and campaign dashboards for making performance-driven decisions.
• Experienced in generating and nurturing leads effectively.
• Highly motivated self-starter capable of working independently without detailed supervision.
• Previous exposure to the GCC or MENA markets considered advantageous.
• Ability to thrive in a fast-moving, uncertain, startup-like environment focused on innovation.

Attributes for Success

• High standards with recognition of the importance of dedicated effort.
• A resourceful mindset with a strong bias toward taking initiative and action.
• Adaptability and a readiness to pivot, learn, and grow continuously in a challenging environment.