Performance Marketing Lead

About OpenLoop

OpenLoop was established by CEO Dr. Jon Lensing and COO Christian Williams with a mission to enable healthcare access everywhere. Their telehealth support solutions aim to simplify and streamline market delivery of care services for organizations providing virtual patient support across various specialties nationwide.

Role Overview

We seek an experienced Performance Marketing Lead to play a pivotal role driving growth marketing initiatives. You will help develop, implement, and refine performance marketing strategies as OpenLoop advances its self-service and product-led growth, aiming to expand service reach to small and mid-sized businesses through physical business units.

Key Responsibilities

• Develop growth marketing strategies closely with leadership to further product-led growth and business goals for SMB and brick-and-mortar segments.
• Manage and strategize campaigns across prominent paid channels such as Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and others.
• Lead the end-to-end execution of paid media campaigns including setup, launch, management, and optimization.
• Collaborate with the Revenue Intelligence team to establish comprehensive tracking that links marketing spend directly to pipeline, conversion, and revenue.
• Analyze campaign and revenue data to derive actionable insights, optimize performance promptly, and identify expansion opportunities.
• Provide strategic guidance on channel allocation, budget management, target audience strategies, and future growth focus areas.
• Work with creative teams to produce and iterate performance-driven ad concepts across copy, video, and static formats.
• Utilize AI tools extensively throughout campaign research, analysis, audience building, content creation, campaign iteration, and reporting.
• Support account-based marketing operations through targeted paid advertising efforts for key accounts.
• Effectively communicate complex marketing results and recommendations to diverse stakeholders, including non-marketers.

Candidate Profile

• Minimum 5 years' experience in performance marketing with demonstrated success managing campaigns on Meta and Google Ads platforms.
• Preferred experience with TikTok Ads and YouTube Ads platforms.
• Background in fast-paced environments focusing on SMB, B2B, or product-led growth is essential.
• E-commerce exposure coupled with understanding of B2B growth and customer acquisition is beneficial.
• Proven track record owning paid media campaigns from strategy through execution, optimization, and revenue measurement.
• Strong analytical skills to identify insights from complex data sets.
• Fluency in adopting AI technologies across marketing activities to enhance effectiveness and productivity.
• Exceptional communication abilities enabling clear explanation of technical topics to varied audiences.
• Thrives under pressure managing multiple priorities with strong ownership, curiosity, and an experimental mindset.
• Experience within healthcare or digital health sectors is advantageous but not mandatory.

Benefits

• Comprehensive Medical, Dental, and Vision insurance plans
• Flexible Spending and Health Savings Accounts
• Paid time off with flexibility
• 401(k) retirement plan with company match
• Life insurance and pet insurance coverage

Company Culture

OpenLoop fosters a flat organizational structure encouraging autonomy, competence, and belonging. Employees are empowered to contribute ideas and take initiative to deliver their best work.

Eligibility

The position is open to qualified candidates who meet the experience and skills requirements outlined.