Sales Development Representative (SDR/BDR) - HRMS

Company Overview

The client is an expanding HRMS (Human Resource Management System) software provider that offers cloud-based solutions for managing HR functions, payroll, leave, attendance, and employee administration. They have a growing customer base throughout Asia and are enhancing their commercial team to support further expansion in Singapore.

Role Overview

The Sales Development Representative (SDR) / Business Development Representative (BDR) position focuses on generating new business opportunities and growing the company's client portfolio within Singapore. The incumbent will identify prospective clients, qualify leads, and coordinate meetings for the sales team, thus playing a key part in advancing commercial objectives.

Key Responsibilities

• Proactively develop new business leads via outbound calls, emails, LinkedIn outreach, and networking efforts.
• Identify and assess potential clients ranging from SMEs to large enterprises.
• Organize meetings and facilitate product demos for Account Executives.
• Accurately manage the sales pipeline using CRM tools.
• Understand client requirements and clearly communicate the benefits of the HRMS offerings.
• Work collaboratively with marketing and sales teams to support lead generation campaigns.
• Maintain detailed records of client interactions and sales activities.

Required Skills and Experience

• Between 1 to 3 years of experience in sales development, business development, inside sales, or a related client-facing sales function.
• Preferably experienced with SaaS platforms, HR technology, HRMS, payroll, or B2B software sectors.
• Excellent communication and interpersonal skills enabling effective relationship-building with stakeholders at all levels.
• Proven skills in prospecting, qualifying sales leads, and handling multiple opportunities simultaneously.
• Confidence in engaging business decision-makers through phone, email, and virtual platforms.
• Familiarity with CRM systems such as Salesforce, HubSpot, or equivalents is beneficial.
• Ability to work autonomously while maintaining effective collaboration within teams.