Creative Lead (Social-First)

About the Role

Based in Dublin, Way Out West is seeking a Creative Lead with a focus on social-first content to direct the creative vision for some of the fastest-growing consumer brands in Ireland and the UK. This role is distinct from traditional creative director positions, emphasizing a deep passion for platforms like TikTok and Instagram, understanding the dynamics of social content, and the ability to transform trends into impactful campaigns that deliver measurable results.

Key Responsibilities

• Lead and manage all creative direction during client shoots.
• Conceptualize and develop campaign ideas, hooks, and scripts.
• Conduct research on current trends, creators, and competitor campaigns.
• Create moodboards, shot lists, and detailed production plans.
• Direct creative talent and teams on set effectively.
• Collaborate closely with videographers and editors to achieve quality output.
• Review video edits ensuring consistently high creative standards.
• Present creative ideas internally and occasionally to clients.

Qualifications and Experience

• Minimum of four years’ experience creating social-first content.
• Background working within agencies or fast-growing brands.
• Proven experience in directing shoots.
• Strong copywriting skills and concept development abilities.
• Keen eye for photography, videography, and narrative storytelling.
• Comfortable providing and receiving creative feedback.

Desirable Attributes

• Possession of a full clean driver’s license.
• Access to a personal vehicle for traveling to shoots.

Additional Advantages

• Experience with paid social media campaigns.
• Knowledge or experience in food and beverage marketing.
• Familiarity with creator marketing strategies.
• Photography skills.
• Experience appearing on camera.

Why Join Way Out West?

• Influence the creative direction of leading Irish consumer brands.
• Opportunity for professional growth within a rising creative agency.
• Hybrid work model: four days weekly in the Dublin studio and one day remote.
• Generous leave policy: 21 days of holiday plus your birthday off.