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About the Role

Based in Dublin, Way Out West is seeking a Creative Lead with a focus on social-first content to direct the creative vision for some of the fastest-growing consumer brands in Ireland and the UK. This role is distinct from traditional creative director positions, emphasizing a deep passion for platforms like TikTok and Instagram, understanding the dynamics of social content, and the ability to transform trends into impactful campaigns that deliver measurable results.

Key Responsibilities

Lead and manage all creative direction during client shoots.
Conceptualize and develop campaign ideas, hooks, and scripts.
Conduct research on current trends, creators, and competitor campaigns.
Create moodboards, shot lists, and detailed production plans.
Direct creative talent and teams on set effectively.
Collaborate closely with videographers and editors to achieve quality output.
Review video edits ensuring consistently high creative standards.
Present creative ideas internally and occasionally to clients.

Qualifications and Experience

Minimum of four years’ experience creating social-first content.
Background working within agencies or fast-growing brands.
Proven experience in directing shoots.
Strong copywriting skills and concept development abilities.
Keen eye for photography, videography, and narrative storytelling.
Comfortable providing and receiving creative feedback.

Desirable Attributes

Possession of a full clean driver’s license.
Access to a personal vehicle for traveling to shoots.

Additional Advantages

Experience with paid social media campaigns.
Knowledge or experience in food and beverage marketing.
Familiarity with creator marketing strategies.
Photography skills.
Experience appearing on camera.

Why Join Way Out West?

Influence the creative direction of leading Irish consumer brands.
Opportunity for professional growth within a rising creative agency.
Hybrid work model: four days weekly in the Dublin studio and one day remote.
Generous leave policy: 21 days of holiday plus your birthday off.

Creative Lead (Social-First)

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