- Erfahrung
- 4–7 Jahre
- Gehalt
- —
- Stellenangebote
- 1
- Veröffentlicht
- vor 3 Stunden
- Arbeitsmodus
- Im Büro
- Wieder aufnehmen
- Bewerbung erforderlich
Stellenbeschreibung
About the Role
Our client in the food and beverage industry is seeking a Brand Copywriter to lead the voice and messaging across all communication channels. This role demands a strategic writer who will not only produce a high volume of copy but also shape the company's tone, ensuring consistency and effectiveness in how the brand is perceived and how messaging drives growth.
Key Responsibilities
- Expand the brand's reach by crafting messages that resonate with broader audiences beyond the current loyal customer base without compromising the brand's unique identity.
- Develop clear and compelling storytelling frameworks to explain innovative products, transforming curiosity into understanding and conversion.
- Integrate brand storytelling with performance marketing to create a cohesive message across paid ads, emails, landing pages, packaging, and other touchpoints.
- Define and continuously refine the brand voice to be distinctive and consistent across all platforms in collaboration with creative/design teams.
- Produce impactful copy across various channels including advertisements, product descriptions, email and SMS campaigns, social media, packaging, and retail content.
- Build scalable product education systems that clarify the value proposition, reduce buyer hesitation, and improve conversion rates.
- Collaborate cross-functionally with growth, creative, and product teams to align messaging with business strategies and testing plans, and analyze customer data and feedback to refine messaging approaches.
Candidate Profile
- Possesses a strategic mindset about messaging, questioning briefs and developing comprehensive messaging systems rather than isolated pieces of text.
- Deep understanding of customer psychology to translate product features into emotionally engaging and trustworthy communication.
- Equally adept at crafting high-level brand narratives and concise performance-driven copy.
- Proactive, collaborative, comfortable with ambiguity, iterative testing, and data-driven adjustments.
- Autonomous with a strong sense of ownership and a continuous improvement mindset.
- Enjoys experimenting with ideas, leveraging feedback, and growing professionally through measurable outcomes.
Essential Qualifications
- 4 to 7 years of copywriting experience, preferably with exposure to direct-to-consumer (DTC), consumer packaged goods (CPG), and wellness sectors.
- A diverse portfolio demonstrating capability in brand storytelling, performance copy, product pages, advertising, emails, and sequences.
- Proven strategic thinking in messaging and experience collaborating with creative/design teams to integrate copy with visual identity.
- Experience with regulated product categories like supplements, food, and health-focused items.
Additional Advantages
- Familiarity with e-commerce platforms such as Shopify and Amazon, and lifecycle marketing tools like Klaviyo.
- Experience creating messaging frameworks, tone-of-voice guides, and product education systems.
- Understanding of US DTC and retail marketing landscapes.