Brand Copywriter

About the Role

Our client in the food and beverage industry is seeking a Brand Copywriter to lead the voice and messaging across all communication channels. This role demands a strategic writer who will not only produce a high volume of copy but also shape the company's tone, ensuring consistency and effectiveness in how the brand is perceived and how messaging drives growth.

Key Responsibilities

• Expand the brand's reach by crafting messages that resonate with broader audiences beyond the current loyal customer base without compromising the brand's unique identity.
• Develop clear and compelling storytelling frameworks to explain innovative products, transforming curiosity into understanding and conversion.
• Integrate brand storytelling with performance marketing to create a cohesive message across paid ads, emails, landing pages, packaging, and other touchpoints.
• Define and continuously refine the brand voice to be distinctive and consistent across all platforms in collaboration with creative/design teams.
• Produce impactful copy across various channels including advertisements, product descriptions, email and SMS campaigns, social media, packaging, and retail content.
• Build scalable product education systems that clarify the value proposition, reduce buyer hesitation, and improve conversion rates.
• Collaborate cross-functionally with growth, creative, and product teams to align messaging with business strategies and testing plans, and analyze customer data and feedback to refine messaging approaches.

Candidate Profile

• Possesses a strategic mindset about messaging, questioning briefs and developing comprehensive messaging systems rather than isolated pieces of text.
• Deep understanding of customer psychology to translate product features into emotionally engaging and trustworthy communication.
• Equally adept at crafting high-level brand narratives and concise performance-driven copy.
• Proactive, collaborative, comfortable with ambiguity, iterative testing, and data-driven adjustments.
• Autonomous with a strong sense of ownership and a continuous improvement mindset.
• Enjoys experimenting with ideas, leveraging feedback, and growing professionally through measurable outcomes.

Essential Qualifications

• 4 to 7 years of copywriting experience, preferably with exposure to direct-to-consumer (DTC), consumer packaged goods (CPG), and wellness sectors.
• A diverse portfolio demonstrating capability in brand storytelling, performance copy, product pages, advertising, emails, and sequences.
• Proven strategic thinking in messaging and experience collaborating with creative/design teams to integrate copy with visual identity.
• Experience with regulated product categories like supplements, food, and health-focused items.

Additional Advantages

• Familiarity with e-commerce platforms such as Shopify and Amazon, and lifecycle marketing tools like Klaviyo.
• Experience creating messaging frameworks, tone-of-voice guides, and product education systems.
• Understanding of US DTC and retail marketing landscapes.