Marketing Specialist

About the Organisation

At AsureQuality, our dedicated team of over 1,700 professionals collaborate closely with farmers, producers, and stakeholders across the food supply chain to uphold New Zealand’s reputation for high-quality and safe food. We embrace our role as "Kaitiaki Kai" — guardians of food — with a strong commitment to integrity concerning food and its environments. Diversity and fairness are core to our culture, as we strive to attract, nurture, and retain exceptional people, empowering them to excel.

Role Overview

Join our Strategic Marketing Team as a Marketing Specialist in a newly created position within a major New Zealand organisation. Working alongside a team of four, you'll benefit from the guidance of senior professionals while contributing actively to our marketing initiatives.

Main Responsibilities

• Convert intricate technical, scientific, and regulatory materials into clear, B2B customer-focused messages.
• Craft engaging marketing content including electronic direct mails (eDMs), collateral, presentations, and responses to requests for proposals (RFPs).
• Develop sales enablement materials that empower Sales and Customer Service teams to effectively communicate product value.
• Manage and segment campaign audiences to enable precise and targeted customer outreach.
• Initiate customer interviews and assist with customer insight research to refine product positioning and value propositions.
• Support marketing campaigns for products and contribute to event planning and execution.

Candidate Profile and Qualifications

We are looking for a commercially focused B2B marketer who excels in writing and can simplify complex information into persuasive, customer-centric messages. Understanding customer needs and emphasizing product value over features are fundamental to success in this role. You will be proactive and confident collaborating across departments, from technical experts to sales personnel.

• A completed degree in marketing, communications, business, or a related field.
• Previous B2B marketing experience, preferably in sectors related to food, science, regulatory affairs, primary industries, or similarly technical fields.
• Proven ability to create eDMs, sales materials, customer communications, presentations, and RFP responses tailored for B2B audiences.
• Skill in translating complex scientific or regulatory information into clear, benefit-oriented messaging.
• A strong customer-centric mindset with the ability to link product features to client outcomes and needs.
• Experience in creating target audiences and segments using CRM and marketing automation tools.

Additional Information & Benefits

• Hybrid working model: ideally, two days per week at Mt Wellington office, one day at Blockhouse Bay Laboratory, with the option to work from home up to two days weekly.
• Work schedule: 8-hour days flexible between 7 AM and 6 PM, Monday through Friday (40 hours per week).
• Permanent full-time employment.
• Competitive salary with annual review.
• A respectful, supportive, and transparent workplace culture.

Contribute to shaping a better food future for Aotearoa by becoming part of our team today!