Chief Marketing Officer – Media & Entertainment Group

Role overview

The Chief Marketing Officer for the Media & Entertainment Group will be a senior leadership hire responsible for strengthening the organization’s brand and expanding its market influence in a fast-evolving digital environment. This role will shape marketing direction across digital, social, broadcast, and experiential channels to connect with the right audiences, grow reach, and deepen engagement.

Working closely with teams across the business, the CMO will study market movements, evaluate competitors, and use data-backed insights to guide decisions and keep marketing aligned with broader organizational priorities. The position also involves building and leading a strong marketing organization, encouraging creativity and accountability, and representing the brand in industry forums while engaging partners and stakeholders to support strategic goals.

Key responsibilities

• Create and execute a company-wide marketing plan that supports the organization’s vision and commercial objectives in the media and entertainment space.
• Lead the marketing function in delivering innovative campaigns that improve brand awareness, attract audiences, and contribute to revenue growth across channels.
• Use market research and competitor intelligence to spot opportunities and risks, then adjust strategy to respond to changing market conditions.
• Oversee brand stewardship so that messaging, positioning, and communications remain consistent across every marketing touchpoint.
• Promote a metrics-led approach within the team so performance data and analytics are used to continuously improve marketing outcomes.
• Partner with product and content teams so promotional plans are aligned with launches and new content rollouts.
• Develop and sustain relationships with major stakeholders, industry figures, and media partners to create stronger marketing synergies.
• Guide the execution of digital marketing initiatives, including social media, email, and other online channels, to maximize reach and effectiveness.
• Manage the marketing budget carefully to ensure resources are deployed efficiently and deliver strong impact and cost value.
• Act as a visible brand representative at events, conferences, and public engagements to build recognition and trust.
• Lead crisis communication and reputation protection efforts by preparing timely, strategic responses to emerging issues.
• Drive people development in the marketing team through coaching, capability building, and career progression planning.
• Present regular performance updates, insights, and forward-looking recommendations to executive leadership.
• Keep pace with new marketing practices and industry trends, bringing in fresh approaches that support organizational goals.
• Promote diversity, equity, and inclusion in marketing activity so campaigns connect authentically with varied audiences.

Experience and requirements

• At least 15 years of broad marketing experience, including progressive leadership responsibility within media and entertainment.
• A strong history of planning and delivering multi-channel campaigns that generate measurable outcomes.
• Advanced strategic and analytical ability, with skill in turning complex information into practical recommendations.
• Hands-on experience in brand positioning, development, and management with consistent messaging across channels.
• Deep familiarity with digital marketing disciplines such as SEO, SEM, content marketing, social media, and performance analytics.
• Background in crisis handling and brand reputation management, especially in a media environment.
• Proven ability to lead, motivate, and align diverse teams in a collaborative, high-performance setting.
• Excellent communication and relationship-building skills for working effectively with internal and external stakeholders.
• Strong budgeting capability, including efficient resource allocation to improve return on marketing spend.
• Awareness of emerging developments in technology and entertainment, with the ability to adapt strategy proactively.
• Experience managing partnerships and alliances within the entertainment ecosystem.
• Comfort working in a fast-moving environment while balancing multiple priorities and long-term strategic aims.
• Knowledge of audience segmentation and persona development to tailor messaging for different demographic groups.
• Strong influence and negotiation ability, including the confidence to present and defend initiatives with C-suite and board-level leaders.
• Understanding of the regulatory environment that affects marketing activity in media and entertainment.

Skills

• Integrated marketing strategy
• Brand management
• Digital marketing
• Market research and competitive analysis
• Data analytics and performance measurement
• Executive leadership
• Stakeholder management
• Budget planning and ROI optimization
• Crisis communications
• Audience segmentation
• Partnership development
• Cross-functional collaboration

Additional information

This is a full-time onsite leadership role based in Riyadh, Saudi Arabia. No stipend or salary details were provided in the source. The source also did not specify openings, start date, application deadline, or a separate eligibility statement.

Compensation and employment notes

Employment type: full-time. Work arrangement: onsite. Paid status cannot be confirmed from the source.