Media Manager

Role Overview

As a Media Manager at Lion, you will spearhead media, cultural, and growth initiatives for a portfolio of iconic brands. You will be responsible for shaping media strategies encompassing social and influencer activities across dynamic consumer channels.

Key Responsibilities

• Lead the annual media planning and devise channel strategies for multiple well-known brands.
• Collaborate closely with Brand Managers to craft impactful campaigns and communication plans.
• Oversee relationships with media agencies and platforms to optimize media performance.
• Manage media investments ensuring effectiveness and delivery that strengthen brand and business results.
• Keep pace with cultural trends, audience behavior, and emerging insights to inform brand planning.
• Drive innovation in social media and influencer engagement as part of broader communication strategies.
• Lead and mentor two Digital Experience Managers, fostering team development.
• Promote continuous innovation and experimentation within media and communications approaches.

Candidate Profile

• Extensive experience in media agencies or comparable settings.
• Strong expertise in media planning, channel strategy, and evaluating media effectiveness.
• Proven ability managing agency partnerships and navigating complex stakeholder relationships.
• Deep knowledge of social media landscapes, creator ecosystems, and changing consumer patterns.
• Commercial acumen with experience overseeing substantial media budgets.
• Capable of balancing strategic insights with operational execution.
• Track record of leadership and collaborative teamwork across departments.

About Lion

At Lion, you will work with some of Australasia’s most beloved brands, including Speight's, Steinlager, Panhead, Hyoketsu, and Mac's. We foster a culture of curiosity, boldness, and ongoing learning, presenting exciting opportunities to influence brand engagement in today’s evolving media landscape.

As a certified B Corporation, we prioritize our people, the planet, and a purposeful mission beyond profit alone. We are committed to diversity, equity, and inclusion, celebrating varied perspectives to fuel innovation. Our inclusive policies support reconciliation efforts, gender pay equity, and embrace all identities, including First Nations peoples, individuals with disabilities, neurodivergent people, and those who identify as transgender or gender diverse.

Additional Information

If you require accommodations or support throughout our recruitment process, please communicate with our talent acquisition team to ensure an equitable and supportive experience.