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About Simple Life

Simple Life is a leading AI-enabled health coaching application tailored for adults aiming to shed weight and maintain a healthier lifestyle effortlessly and sustainably. With over 17 million downloads and 300,000 glowing 5-star reviews, Simple Life champions a user-focused, evidence-based approach to behavioral change, recognized as a top virtual coach and among the elite 100 AI companies globally.

Role Overview

We are seeking a Content Lead to drive and execute the content strategy for the Simple and Kova applications. This hands-on role influences user engagement, retention, behavior modification, and overall experience by crafting and guiding impactful content formations within the apps.

Key Responsibilities

Develop and manage a comprehensive content roadmap aligned with product goals, user insights, and strategic priorities.
Collaborate with product managers and interdisciplinary teams to integrate content across onboarding, coaching, habit-building journeys, interventions, communication, and digital materials.
Create and refine various content formats including articles, videos, scripts, guides, and social media materials alongside content managers.
Build and lead a streamlined, efficient content team employing AI-centered workflows.
Implement and optimize editorial processes, quality assurance systems, and documentation to support data-driven content operations using AI tools.
Leverage advanced photo and video editing and AI-enhanced technologies to elevate content quality and scalability.
Design and oversee short-form content strategies that resonate with diverse user demographics.
Monitor analytics and perform content A/B testing using quantitative KPIs and performance dashboards.
Ensure all produced content adheres to inclusivity, evidence alignment, compliance, and behavioral science best practices.

Candidate Profile

A minimum of 5 years' experience in content strategy and production, notably in consumer digital products, with 1–3 years in leadership roles overseeing content teams.
Proven track record of creating content roadmaps tied directly to product performance metrics including user activation, engagement, retention, and monetization.
Strong analytical aptitude with proficiency in dashboarding, experimentation frameworks, and performance optimization informed by data.
Hands-on expertise in professional video and visual editing coupled with fluency in AI-powered content creation workflows.
Experience delivering influential content across multiple age groups and platforms with excellent storytelling and UX writing skills.
Preferred background collaborating with experts in nutrition, coaching, behavioral science, or medicine.
Ability to operate quickly, iterate regularly, and balance strategic leadership with active content development.
Beneficial experience related to health, wellness, weight management, habit formation, or coaching sectors.

Benefits and Work Conditions

Competitive salary aligned with expertise.
Flexible working arrangements including remote, office-based, and hybrid options.
Provision of necessary work tools and equipment.
Complimentary premium subscription to SIMPLE.
21 days paid annual leave plus local bank holidays.
Flexible scheduling focused on meeting goals rather than time spent at the desk.

Company Values

Think Deeper: Decisions are firmly based on data insights from varied quantitative and qualitative sources.
Focus on Impact: Prioritizing swift, impactful actions to rapidly evolve within the digital health landscape.
Take Ownership: Encouraging responsibility beyond job descriptions to elevate quality and innovation.
Push the Limits: Promoting innovation, challenging norms, and candid communication to foster breakthroughs.
Be a Championship Team: Emphasizing continuous self-improvement, accountability, trust, and collaborative success.

Content Lead