Meta Ads Executive

Job Overview

We seek a creative and analytically-minded Meta Ads Executive to design, implement, and refine paid advertising initiatives on Facebook and Instagram platforms. The selected individual will focus on attracting high-quality student leads, enhancing campaign outcomes, and maximizing advertising returns through precise audience selection and strategic adjustments.

Key Responsibilities

• Design and oversee paid campaigns via Meta Ads Manager targeting Facebook and Instagram users.
• Formulate strategies aimed at lead generation, brand recognition, and increasing student enrollments.
• Identify and segment target audiences based on demographics, behaviors, and interests.
• Continuously track campaign metrics, fine-tune budgets, bidding methods, and creative content for optimal performance.
• Execute A/B testing on various components including ad creative, headlines, audience groups, and landing pages.
• Utilize Meta Pixel and Conversion API (CAPI) for precise campaign tracking.
• Compile comprehensive weekly and monthly reports analyzing campaign results.
• Collaborate with creative and content teams to produce compelling advertisements.
• Work jointly with Admissions and Marketing departments to enhance lead quality and conversion efficiency.
• Maintain current knowledge of Meta advertising guidelines, platform enhancements, and digital marketing innovations.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or similar fields.
• 1 to 3 years’ hands-on experience managing Meta advertising campaigns.
• Proficiency using Meta Ads Manager and Business Suite.
• In-depth understanding of audience targeting, remarketing strategies, and lookalike audience creation.
• Familiarity with Meta Pixel and Conversion API for campaign monitoring.
• Advantageous to have experience with CRM tools and lead handling.
• Preference for candidates with background in EdTech or education sector.

Key Skills

• Meta Ads Manager expertise
• Facebook and Instagram paid advertising
• Audience research and segmentation capability
• Skills in campaign optimization and budget allocation
• Lead generation techniques
• A/B testing of creatives and targeting
• Analytical reporting and performance evaluation
• Creative problem solving and team communication

Performance Metrics

• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Quantity of Qualified Student Leads
• Lead-to-Enrollment Conversion Rate
• Campaign Return on Investment (ROI)
• Audience Engagement Rate

Preferred Credentials

• Meta Certified Digital Marketing Associate or Media Buying certification
• Experience using Google Analytics 4 and CRM systems
• Knowledge of landing page and conversion optimization
• Familiarity with design tools such as Canva or Adobe Creative Suite