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Job Overview

We seek a creative and analytically-minded Meta Ads Executive to design, implement, and refine paid advertising initiatives on Facebook and Instagram platforms. The selected individual will focus on attracting high-quality student leads, enhancing campaign outcomes, and maximizing advertising returns through precise audience selection and strategic adjustments.

Key Responsibilities

Design and oversee paid campaigns via Meta Ads Manager targeting Facebook and Instagram users.
Formulate strategies aimed at lead generation, brand recognition, and increasing student enrollments.
Identify and segment target audiences based on demographics, behaviors, and interests.
Continuously track campaign metrics, fine-tune budgets, bidding methods, and creative content for optimal performance.
Execute A/B testing on various components including ad creative, headlines, audience groups, and landing pages.
Utilize Meta Pixel and Conversion API (CAPI) for precise campaign tracking.
Compile comprehensive weekly and monthly reports analyzing campaign results.
Collaborate with creative and content teams to produce compelling advertisements.
Work jointly with Admissions and Marketing departments to enhance lead quality and conversion efficiency.
Maintain current knowledge of Meta advertising guidelines, platform enhancements, and digital marketing innovations.

Qualifications and Experience

Bachelor's degree in Marketing, Business Administration, Digital Marketing, or similar fields.
1 to 3 years’ hands-on experience managing Meta advertising campaigns.
Proficiency using Meta Ads Manager and Business Suite.
In-depth understanding of audience targeting, remarketing strategies, and lookalike audience creation.
Familiarity with Meta Pixel and Conversion API for campaign monitoring.
Advantageous to have experience with CRM tools and lead handling.
Preference for candidates with background in EdTech or education sector.

Key Skills

Meta Ads Manager expertise
Facebook and Instagram paid advertising
Audience research and segmentation capability
Skills in campaign optimization and budget allocation
Lead generation techniques
A/B testing of creatives and targeting
Analytical reporting and performance evaluation
Creative problem solving and team communication

Performance Metrics

Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Return on Ad Spend (ROAS)
Quantity of Qualified Student Leads
Lead-to-Enrollment Conversion Rate
Campaign Return on Investment (ROI)
Audience Engagement Rate

Preferred Credentials

Meta Certified Digital Marketing Associate or Media Buying certification
Experience using Google Analytics 4 and CRM systems
Knowledge of landing page and conversion optimization
Familiarity with design tools such as Canva or Adobe Creative Suite

Meta Ads Executive

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