Assistant Brand Manager

About The Role

Join The HEINEKEN Company as an Assistant Brand Manager based in London near Oxford Street, working in a flexible hybrid model with a combination of office and home days. This permanent, full-time marketing position offers a salary range between £38,000 and £43,500 depending on experience, along with an annual bonus and comprehensive benefits.

Key Responsibilities

• Drive the planning and execution of impactful activation campaigns across various sales channels, both on-trade and off-trade.
• Contribute to delivering effective Above The Line (ABTL) marketing campaigns alongside the brand team.
• Act as a custodian for brand creativity, ensuring campaigns are consumer-centric, engaging, and appropriately executed.
• Manage and track multi-million-pound marketing budgets effectively.
• Analyze and monitor brand performance metrics to inform strategy.
• Collaborate closely with stakeholders across departments, the wider organization, and external agencies.
• Take charge of key brand communication channels, including social media platforms, working with internal social and media buying teams.

Candidate Profile

• A dynamic individual who thrives managing multiple projects with diverse timelines and coordinating a broad network of stakeholders.
• A passionate advocate for brands who understands the importance of connecting with consumers and influencing brand perception.
• Eager to learn and develop in a global marketing environment with extensive growth opportunities within the company.
• Creative thinker willing to contribute innovative ideas during campaign planning.
• Excellent verbal and written communication skills for engaging with stakeholders at all levels.
• Strong commercial insight with comfort in handling numerical data and analytics.
• Marketing experience within FMCG or alcoholic beverage sectors and experience managing agency partnerships are advantageous but not essential.

Work Arrangement

The role supports a hybrid working approach; office presence is required typically three days per week including Tuesdays and Thursdays, with the flexibility to work from home on the other days.

Benefits Package

• Competitive annual bonus scheme.
• Generous pension scheme with double-matched contributions up to 10%.
• 32 days of paid leave plus three public holidays (Christmas Day, Boxing Day, New Year's Day, with substitutes if holidays fall on weekends).
• Life insurance coverage subject to policy terms.
• Comprehensive critical illness insurance covering you and your family.
• Complimentary access to a range of company beers and ciders including low and no alcohol options.
• Exclusive retail discounts.
• Wellbeing resources including mental health support, counseling services, and inclusion networks.
• Expansive personal and professional development opportunities.
• Inclusion in company Colleague Networks for community and support.

Additional Information

Applications close by 30th July 2026, though early closure is possible upon receiving ample applications. The employer encourages applicants of all backgrounds, reassuring that not meeting every criterion is acceptable as the company supports growth and potential.

The company champions diversity, sustainability, and innovation, and offers a vibrant culture where the contributions of each colleague are valued and encouraged.

If accommodations are required during the application process for accessibility or information format adjustments, the company is willing to support applicants upon request.