Demand Generation Manager

About Levanta Labs

Levanta Labs specializes in developing AI-native software solutions that deliver tangible and measurable value to clients. Unlike typical development firms or AI agencies driven by hype, Levanta Labs helps businesses establish defensible competitive advantages by harnessing their data, workflows, and intellectual property to design AI systems that boost operational efficiency and profit margins. The company partners closely with leadership teams committed to embedding AI into their operations, emphasizing sustainable enterprise value and transforming clients into AI-native organizations. Team members thrive in a mission-focused environment centered around pragmatic, ROI-driven AI implementation.

Position Overview

The Demand Generation Manager is a full-time remote role entrusted with generating a qualified sales pipeline and driving measurable revenue results. This position involves orchestrating multi-channel marketing campaigns spanning digital platforms, email, social media, events, and strategic partnerships tailored to attract and nurture B2B prospects interested in Levanta Labs’ AI-native solutions. The manager collaborates cross-functionally with marketing, sales, and leadership teams to formulate targeting strategies, refine messaging, and enhance the conversion of leads into opportunities.

Key Responsibilities

• Plan and execute comprehensive marketing campaigns across various channels to build qualified sales pipelines.
• Develop and manage marketing automation workflows and nurture programs for lead engagement and segmentation.
• Continuously monitor campaign metrics, conduct A/B tests, and optimize performance to improve ROI.
• Create and maintain reporting dashboards to track demand generation effectiveness and impact.
• Manage budgets allocated to demand generation initiatives ensuring efficient use of resources.
• Work closely with sales teams to align demand generation efforts with revenue objectives and support sales enablement.
• Drive data-driven experimentation and growth strategies in campaign execution.

Required Qualifications

• Proven experience in lead generation and campaign design that drives qualified pipeline and measurable ROI.
• Strong analytical skills with proficiency in marketing analytics, dashboard creation, and performance optimization.
• Hands-on expertise with marketing automation platforms and CRM systems for workflow and segmentation management.
• Background in B2B marketing, specifically within technology, SaaS, or AI sectors, and familiarity with enterprise or mid-market buyer journeys.
• Excellent communication abilities to translate complex AI topics into compelling value propositions for diverse audiences.
• Demonstrated capability to operate independently in a remote work environment, juggling multiple tasks and deadlines efficiently.
• Bachelor’s degree in Marketing, Business, Communications, or a relevant discipline, or equivalent practical experience.
• Experience with A/B testing, funnel optimization, and growth-driven experimentation highly valued.
• Keen interest in AI, data-informed decision-making, and emerging tech trends, with a commitment to ongoing learning.