Demand Planner

About Crocs, Inc.

At Crocs, every role presents an opportunity to make meaningful contributions. The company values individuality and encourages employees to innovate beyond conventional frameworks. Whether working in retail, corporate headquarters, or logistics, every team member's input is significant and appreciated.

Role Overview

The Demand Planner for Direct-to-Consumer (DTC) channels in Australia is tasked with managing medium and long-term demand forecasting for both digital (.com) and retail segments. The goal is to help drive profitable growth and maintain optimal stock levels for core and seasonal items.

Key Responsibilities

• Manage the DTC demand plan across Australia Digital and Retail channels for specified product categories, ensuring it aligns with commercial strategies and seasonal buying plans.
• Analyze shifts in consumer purchasing patterns to inform strategic product investments, optimizing revenue, margins, and working capital.
• Focus on new product launches and key initiatives, coordinating with planning and supply teams for core and seasonal product management.
• Oversee pricing and promotional repricing strategies for DTC, collaborating with Commercial and Finance teams to align with financial and trading goals.
• Lead inventory planning to maintain strong in-stock levels, reduce stockouts, and support promotional activities across digital and retail.
• Manage inventory allocation and reallocation to optimally position stock across online and retail outlets for launches and in-season demands.
• Recommend seasonal and in-season stocking, pricing, and allocation strategies balancing revenue, margin, and inventory health.
• Serve as primary liaison among Planning, Merchandising, Retail Operations, Supply Chain, and Commercial teams to ensure effective DTC go-to-market execution.
• Lead Integrated Business Planning (IBP) and seasonal coordination discussions representing DTC priorities.
• Maintain and manage the Open to Buy (OTB) planning tool, ensuring accuracy and alignment between demand and supply data.
• Present data-driven insights and scenarios to leadership, incorporating sales forecasts, promotional schedules, inventory turnover, and allocation impacts.

Qualifications and Skills

• Bachelor's degree in business, supply chain, planning, or related field preferred; significant relevant experience may substitute.
• Proven experience in demand planning and inventory management.
• Three to four years of OTB/demand planning experience within digital commerce, preferably in a multichannel retail environment such as apparel or footwear.
• Effective cross-functional collaboration and communication abilities with Merchandising, Buying, Trading, and Distribution teams.
• Strong problem-solving aptitude to navigate market changes and fluctuating consumer demand.
• Data-oriented mindset for forecasting, inventory optimization, and business decision-making.
• Expertise with OTB, Weeks of Supply (WOS), Service Level planning, and Integrated Business Planning frameworks.
• Advanced skills in Microsoft Excel and PowerBI for data analysis and insights.
• Experience with demand planning systems, preferably 09 software.
• Based in the Richmond area of Melbourne, Australia.

Work Environment and Inclusion

Crocs is an equal opportunity employer committed to fostering diversity and inclusion in the workplace. Employment decisions are made regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or other protected characteristics.

Work Schedule

The company emphasizes a mix of onsite and virtual collaboration tailored to employee roles. This position aligns with the 'Collaborator' persona, requiring approximately four days per week in the office.