Digital Graphic Designer

Job Overview

West Elm is seeking a driven Digital Graphic Designer to help develop and refine the visual creative direction across West Elm and West Elm Kids' digital platforms. This position involves crafting and advancing brand partnerships, producing seasonal campaign landing pages, and generating a diverse array of digital marketing materials, including email, paid media, and display advertisements. The designer will collaborate closely with art directors, content strategists, and cross-functional teams to deliver captivating, customer-focused experiences in a dynamic setting. The ideal candidate exhibits a keen eye for photography, typography, layout, and narrative, paired with meticulous attention to detail.

Key Responsibilities

• Create and curate monthly homepage experiences, editorial features, and seasonal promotional assets across web, email, and social media channels.
• Design digital marketing collateral supporting seasonal campaigns such as collaborations, landing pages, videos, and motion graphics.
• Apply an editorial approach to design elements including layout, typography, photography, and image retouching.
• Collaborate with content, marketing, and creative departments to enhance brand storytelling through innovative layouts and fresh creative concepts.
• Work with cross-functional groups to develop digital experiences that balance user needs with business objectives.
• Help maintain and evolve West Elm’s visual identity across all digital marketing outlets.
• Manage and update brand guidelines for West Elm and West Elm Kids to ensure consistent visuals throughout marketing channels.
• Coordinate with Creative Managers and Project Management to ensure design outputs meet deadlines.
• Work alongside print designers to maintain brand coherence across digital, print, and retail touchpoints.
• Identify opportunities to strengthen brand presence in both digital and retail contexts.
• Keep abreast of current digital design trends, accessibility guidelines, UX/UI best practices, and technological advancements.

Qualifications and Skills

• 3 to 5+ years of professional experience in digital design.
• Exceptional layout design and photo editing capabilities.
• Deep knowledge of typography and hierarchy in web and digital marketing contexts.
• Experience with editorial, home, interiors, luxury, or lifestyle branding is advantageous.
• Advanced skills in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Preferred experience with motion graphics or video editing software such as After Effects or Premiere Pro.
• Strong grasp of responsive web design principles, design systems, and reusable components/templates.
• Familiar with mobile-first design strategies and accessibility standards (WCAG).
• Proactive, outgoing personality with strong communication and collaboration prowess.
• Highly organized with excellent attention to detail.
• Curious and eager to learn, grow, and contribute in a team environment.
• Capable of managing multiple projects efficiently and meeting tight deadlines in a fast-paced setting.
• Work schedule entails onsite presence four days per week (Monday-Thursday) with remote work on Fridays.

Culture and Benefits

West Elm values their employees' well-being and growth, fostering an environment grounded in connection and equitable practices. Benefits may include:

• Employee discounts on all Williams-Sonoma Inc. brands
• 401(k) retirement plan with investment options
• Paid vacation, holidays, and volunteer time off
• Comprehensive health, dental, and vision insurance including domestic partner benefits
• Tax-free commuter benefits
• Wellness programs supporting physical, financial, and emotional health

Opportunities for continued education include both in-person and online learning via WSI University, mentorship programs, career development workshops, and cross-brand career paths.

Additional Information

Williams-Sonoma, Inc. does not offer immigration sponsorship for this role and relocation assistance is not available. Salary for this position ranges approximately from $65,000 to $80,000 annually, varying by market and based on experience, along with potential additional compensation components such as bonuses and benefits.

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is a leading specialty retailer providing high-quality kitchen and home products across multiple well-known brands including West Elm. The company is renowned for functional, stylish designs and excellent customer experience, operating globally with advanced technology and talented teams.