E-commerce Lead

Role overview

This is a senior growth-focused e-commerce position for a candidate based in the United Kingdom. The role sits within a mission-driven business building a new-style commerce ecosystem at the crossroads of health, science, and decentralized innovation. You will take ownership of customer acquisition across multiple digital channels and help shape the full customer lifecycle, from the first interaction through repeat buying.

The role is highly hands-on and suited to someone who works well in fast-moving, ownership-heavy settings. You will need a strong direct-to-consumer mindset, a bias toward experimentation, and the ability to use data to test, refine, and scale what works. Collaboration with product, community, and research teams will be an important part of turning science-backed products into compelling consumer offers for a global audience.

Key responsibilities

• Take charge of acquisition strategy across paid, organic, and owned channels, covering paid social, paid search, SEO, email, content, and website improvements.
• Design, launch, and optimize performance campaigns with clear attention to CAC, ROAS, conversion rate, and sustainable growth.
• Shape and improve the full funnel customer experience, including acquisition, activation, retention, and lifetime value.
• Run lifecycle marketing activity such as email and SMS programs to strengthen engagement and repeat purchases.
• Review performance data every day, surface opportunities, validate ideas quickly, and expand successful approaches across channels.
• Work with cross-functional partners to create strong product messaging and support go-to-market activity for new launches.
• Drive enhancements to the e-commerce stack, including site speed, landing page quality, and support for international expansion.

Requirements

• At least 5 years of experience in D2C e-commerce, preferably in health, wellness, or supplement-oriented consumer brands.
• Demonstrated ability to scale paid acquisition on platforms such as Meta, Google, and TikTok while maintaining profitability and efficiency.
• Broad knowledge of omnichannel growth marketing, including paid media, SEO, email, and conversion rate optimization.
• Strong analytical capability and comfort working with CAC, LTV, ROAS, funnel conversion data, and attribution models.
• Practical experience building or scaling e-commerce businesses from early-stage through growth-stage environments.
• A highly data-led working style with consistent use of testing, learning, and iterative optimization.
• Ability to work independently in a remote-first, fast-paced environment with strong execution and ownership.

Benefits

• Competitive compensation, with the possibility of token-based incentives.
• Fully remote setup with flexible working hours.
• A high-ownership role with direct influence on growth strategy and business direction.
• The chance to contribute to science-backed, mission-led products.
• A collaborative, innovation-driven workplace spanning e-commerce and decentralized science.
• Exposure to emerging Web3 and biotech ecosystems.
• Considerable autonomy supported by rapid experimentation and quick decision-making.

Additional information

This role is advertised on behalf of a partner company that will handle applications and all further hiring steps. The shortlist is created through an AI-assisted matching process that reviews candidates against the role’s core requirements, after which the partner company manages interviews, assessments, and the final decision.

Data privacy and recruitment process notice

By applying, you agree that Jobgether may process your personal data to assess your fit and pass relevant information to the hiring employer. This is done under legitimate interest and pre-contractual measures, including under GDPR where applicable. You may request access, correction, deletion, or objection to the processing of your data at any time.

The recruitment process may also use AI tools to help review applications, analyze resumes, assess responses, and flag possible inconsistencies or verification signals. These tools support the recruitment team but do not replace human judgment, and the final hiring decision is made by people. For more information about data processing, candidates can contact the company directly.