Lead Generation and Events Specialist

Role Overview

The Lead Generation and Events Specialist is a crucial member of TITLE Boxing Club's community engagement and growth efforts. Acting as the welcoming face of the club, this role requires active participation both on the club floor during classes and out in the Boston community. The specialist drives membership growth by converting encounters into new members and fostering lasting relationships to ensure long-term engagement.

Key Responsibilities

• Be present during classes and engage with local community members daily to initiate conversations and generate leads.
• Utilize artificial intelligence tools to identify potential lead opportunities such as business partnerships, corporate wellness initiatives, residential complexes, community events, and neighborhood activities.
• Create outreach lists and initiate initial communications to arrange meetings for the marketing and club management teams.
• Maintain detailed tracking of lead origins, outreach progress, and necessary follow-ups within shared systems to manage and advance the sales pipeline.
• Establish and nurture authentic connections with TITLE Ambassadors and key community partners who can contribute to new member recruitment.
• Implement product seeding strategies via ambassadors and community collaborators to broaden club awareness.
• Ensure prompt follow-up with leads until they successfully attend a class.
• Make member retention efforts personal by conducting calls and one-on-one outreach to maintain engagement and reduce attrition.
• Organize and execute community engagement and lead-generation events such as pop-ups, tabling, and neighborhood activations to attract new potential members.
• Assist with member appreciation and re-engagement events designed to bolster loyalty and reduce turnover.
• Identify and onboard local sponsors and partners for events, alleviating responsibilities from club managers.
• Prepare branded marketing assets, signage, and event kits to maintain a professional presentation of the club.
• Capture social media content including photos, videos, and member testimonials during classes and events.
• Support email marketing campaigns and local marketing schedules by contributing to campaign execution.
• Keep organized records of outreach, leads, and partnership activities.
• Provide weekly updates summarizing lead generation progress, event plans, and community partnership developments.

Candidate Qualifications

• Highly outgoing personality, energized by meeting new people and converting initial conversations into meaningful connections.
• Deep passion for both aggressive lead generation and community relationship building aimed at growth.
• Effective communicator across face-to-face, phone, and written channels, confident in outreach and follow-up.
• Excellent organizational skills to manage multiple contacts, leads, and projects concurrently without error.
• Availability to work primarily during evenings and weekends to engage with the community during peak activity times.
• Interest or passion in fitness, wellness, or community-centered experiences; prior boxing experience is not mandatory.
• Enthusiastic about leveraging AI and emerging technology tools daily to enhance research, communication, and outreach efforts.
• Currently enrolled in or recently graduated from a degree program in Marketing, Communications, Business, Sports Management, or a related discipline is preferred.
• Must reside in Boston, Massachusetts.

Benefits

• Complimentary membership to TITLE Boxing Club.
• Access to free classes at affiliate studios like Solid Core and Yoga Box.